Salesman Tony Rea Explores the Psychology of Sales in New Book

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Author offers comprehensive sales advice in ‘What They Don’t Teach You in Sales School’.

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This book does, and it even explains why understanding a little psychology will make you more perceptive in trying to influence.

In “What They Don’t Teach You in Sales School” (published by iUniverse), a new guidebook to help salespeople boost sales, author and veteran sales professional Tony Rea offers advice on navigating business politics, customer psychology and more.

What They Don’t Teach You in Sales School” is designed to teach readers how to look, behave, sell and win business, even if they’ve never done it before. “It’s like golf,” explains Rea. “We all could go out and hit the ball around, probably not very well. To get better, we take lessons.” The book is filled with individual lessons on basic selling, lessons which Rae says will make anyone a better salesperson.

An excerpt from “What They Don’t Teach You in Sales School”:

“People have different styles of conveying their message to the customer. Some are articulate and others aren’t. Some can deliver a crisp, concise message and others present a confusing mishmash and never get to the point. You should understand the strengths and weaknesses of the people who will accompany you to customer meetings. I have found that even the smartest CEOs can have trouble making a point or understanding what the customer needs to hear.”

According to Rea, most books on sales focus on specific elements of selling, such as how to close, how to get more prospects, how to cold call or how to use a clever technique to win deals. “There really isn’t a book that deals with the entire world of a salesperson, from grooming to closing,” he explains. “This book does, and it even explains why understanding a little psychology will make you more perceptive in trying to influence.”

“What They Don’t Teach You in Sales School”
By Tony Rea
Softcover | 6 x 9 in | 258 pages | ISBN 9781475993752
E-Book | ISBN 9781475993769
Available at Amazon and Barnes & Noble

About the Author
Tony Rea holds a bachelor’s degree in psychology from Windham College and a degree in electrical engineering, specializing in computer science, from Northeastern University. He has been in high-tech sales for more than 30 years. He has worked in start-up companies and global corporations and has received numerous achievement awards. He lives with his wife, Melinda, and their two children in Massachusetts.

iUniverse, an Author Solutions, LLC, self-publishing imprint, is the leading book marketing, editorial services, and supported self-publishing provider. iUniverse has a strategic alliance with Indigo Books & Music, Inc. in Canada, and titles accepted into the iUniverse Rising Star program are featured in a special collection on iUniverse recognizes excellence in book publishing through the Star, Reader’s Choice, Rising Star and Editor’s Choice designations—self-publishing’s only such awards program. Headquartered in Bloomington, Indiana, iUniverse also operates offices in Indianapolis. For more information or to publish a book, please visit or call 1-800-AUTHORS. For the latest, follow @iuniversebooks on Twitter.

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