The International Society of Primerus Law Firms Prepares to Host Annual Personal Injury Institute Winter Conference

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The 2015 Primerus Personal Injury Institute Winter Conference will take place February 18-21st in Indian Wells, California.

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The International Society of Primerus Law Firms is pleased to announce that preparations for the annual Personal Injury Institute (PPII) Winter Conference are in full swing.

“As always, the conference features nationally recognized trial consultants and lawyers coming together for four days, learning and sharing new and innovative trial practice skills with some of the finest lawyers in the world. Not only is this event educationally invaluable, it is a great time seeing old friends and making new ones,” stated Primerus member Bob Christensen of Robert P. Christensen, P.A. in Minneapolis, MN.

This not to be missed event is put on annually by the Personal Injury Institute, a group of outstanding trial lawyers who represent plaintiffs and consumers nationwide in personal injury and many other matters. PPII members understand the unique legal and personal challenges facing their clients. They are active, in-court trial lawyers who vigorously represent the rights of their clients both in and out of the courtroom. They share a commitment to the highest standards of professionalism and integrity, and they take a genuine interest in their clients’ well-being.

The three days of programing will begin with a presentation by Stephen Fairley of The Rainmaker Institute. Stephen will discuss fixing and improving your intake, and leveraging the power of social media and content marketing to generate more clients and referrals.

Friday continues with Jude Basile, from the Basile Law Firm. Jude has practiced law since 1982 representing people and families in personal injury cases. Jude succeeded Gerry Spence as the President of the Trial Lawyers College.

The program concludes with Alan Blumenfeld and Katherine James from the Act of Communication. They have trained thousands of attorneys in their workshop sessions over the last 35 years. They share precise theatrical techniques to optimize results in trial, mediation, arbitration and other professional appearances. Their program will address “Control in the Courtroom” from opening to closing.

Event Details:
Renaissance Esmeralda Indian Wells Resort & Spa
44-400 Indian Wells Lane
Indian Wells, California 92210

About Primerus:
Primerus is a society of the world’s finest independent, boutique law firms. With nearly 200 member firms in more than 40 countries, Primerus provides clients easy access to the right lawyer, with the right skills, in the right location, and at the right cost.

We seek out, accept and retain only the best firms for membership. Each firm is screened to ensure its commitment to excellence as embodied in the Six Pillars: Integrity, Excellent Work Product, Reasonable Fees, Continuing Legal Education, Civility and Community Service. After more than 20 years, in which Primerus has experienced tremendous growth in membership and expansion of services, we have never wavered from this commitment, and we never will.

For further information about Primerus, the Primerus Personal Injury Institute and a searchable database of Personal Injury lawyers and law firms please call 800.968.2211 or visit For more information about the Personal Injury Institute Winter Conference, please contact: Chris Dawe, Esq. at cdawe(at)primerus(dot)com.

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Derek N. Hoeft

Chris Dawe, Esq.
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