These franchises need to diversify content distribution and syndication, administer network operations, traffic premium media inventory for brands and monetize holistically, at scale. It’s going to be a game-changer for teams who take this approach in 2020.
LOS ANGELES (PRWEB) December 09, 2019
Esports is anticipated to be a $1.4 billion industry by 2020. Esports competitions currently reach 455 million viewers, according to NewZoo’s Global Esports Market Report (https://bit.ly/2qt6mzk). The top 10 teams are valued from $160 million at the low end to $400 million. With only 2 months to go and fewer than a dozen tournaments left, many of the biggest generators in Esports have joined Bent Pixels to get ahead of 2020, including the majority of the Forbes’ top twelve (https://bit.ly/2YmpyLB). Here are a few — TSM (#1 tied with Cloud 9), Team Liquid (#3), OpTic - purchased by Immortals Gaming Club (#5), and NRG (#11). Steelers-backed Pittsburgh Knights has also tapped Bent Pixels.
The explosive client growth comes less than a year since Bent Pixels unveiled its Esports division.
“2019 was a foundational year for us and now we’re powering an entirely new trend in Esports business modeling. The highest-grossing Esports teams have the opportunity for scale on platforms outside of Twitch but have limited expertise on how to accelerate revenue across platforms,” said Mike Pusateri, Bent Pixels’ CEO. “These franchises need to diversify content distribution and syndication, administer network operations, traffic premium media inventory for brands and monetize holistically, at scale. It’s going to be a game-changer for teams who take this approach in 2020.”
Since its launch in 2009, Bent Pixels has partnered with celebrities and digital-native creators to accelerate revenue and support talent, networks, agencies and brands in scaling multi-platform video businesses, starting on YouTube. Its Esports division has translated that decades-worth of expertise on YouTube into meaningful business infrastructure for Esports teams moving from Twitch to YouTube.
Monetization for Esports has traditionally been isolated to a single platform mainly -- Twitch. Bent Pixels’ team has opened a gateway for Twitch-based Esports teams and individuals to window and expand revenue streams intelligently, without cannibalizing the bread-and-butter business that Twitch offers. Bent Pixels is also powering a larger trend towards in-house team and revenue management.
ABOUT BENT PIXELS
Bent Pixels (https://bentpixels.com/) is a revenue accelerator that empowers creators, agencies and management companies to efficiently operate and scale multi-platform video businesses. Using technology, Bent Pixels streamlines the process of managing a network, operating a video business and scaling revenue from multiple sources. To support its talent and customers, Bent Pixels draws on over 10 years of expertise and deep relationships with YouTube and newer video platforms like Facebook and Twitch. In Fall of 2018, Bent Pixels expanded its footing in Esports with the launch of a new division to service creators and networks in the category, including FaZe Clan, OpTic, Team Liquid, Team SoloMid (TSM) and NRG Esports. The company also runs paid media campaigns on YouTube and connect brands with talent for influencer marketing opportunities. Bent Pixels, founded in 2009, is headquartered in Las Vegas and has an office in Los Angeles.
Stats/Sources:
1. ‘Awful Business’ Or The New Gold Rush? The Most Valuable Companies In Esports Are Surging (Forbes, Nov. 5, 2019) - https://www.forbes.com/sites/christinasettimi/2019/11/05/awful-business-or-the-new-gold-rush-the-most-valuable-companies-in-esports-are-surging/#2ff3ad6d324d
2. NewZoo 2018 Global Esports Market Report - https://newzoo.com/insights/trend-reports/global-Esports-market-report-2018-light/