Top of the World Brings New Retail Experience to Michigan State Rivalry

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Top of the World, a leading collegiate apparel and headwear provider and a key licensee partner for Michigan State, along with local retailer Alumni Hall, are hosting a Michigan State retail and experiential pop-up shop at the East Lansing Marriott at University Place Oct 16-21.

“We are excited to partner with Michigan State and Alumni Hall to launch our first-ever pop-up shop,” said Renata Kukowski, Top of the World Vice President of Licensing & Marketing. “The store will offer a unique experience while also offering fun and interactive events throughout the rivalry week.”

Top of the World, a leading collegiate apparel and headwear provider and a key licensee partner for Michigan State, along with local retailer Alumni Hall, are hosting a Michigan State retail and experiential pop-up shop at the East Lansing Marriott at University Place from October 16th through 21st. The pop-up shop will be a one-stop-shop for Michigan State apparel, rivalry gear, trivia and prizes as fans prepare for the Michigan vs. Michigan State game on October 20th.

“We are excited to partner with Michigan State and Alumni Hall to launch our first-ever pop-up shop,” said Renata Kukowski, Top of the World Vice President of Licensing & Marketing. “The store will offer a unique experience, not only showcasing the newest Michigan State product but also offering fun and interactive events throughout the week to get students and fans excited for the game.”

What fans can expect:

  • Michigan State and MSU-UM Rivalry apparel, gift items and game gear from Top of the World, Simple Modern, Garb, Cutter & Buck, Gameday Couture, Rock ‘Em Apparel, Logo Brands and SKICKS
  • Rivalry trivia tournaments for prizes
  • Photo and social media opportunities including a selfie wall fully designed with Sharpie markers by celebrity shoe designer Jordana Schrager, and rivalry hashtag promotions
  • MSU on-campus scavenger hunt that gives students the opportunity to win a grand prize pack with gift cards, merchandise from the pop-up shop and Top of the World swag
  • Ultimate Fan Giveaway contest for a chance to win two coveted tickets to Saturday’s game as well as merchandise from the pop-up shop

“We are really excited to partner with Top of the World, one of our top licensed vendors to create a unique shopping experience for fans throughout the rivalry week leading up to the Michigan game, and throughout the weekend,” said Samantha Stevens, Michigan State University Director of Licensing. “We’re also looking forward to bringing in some Michigan State classes and giving them a firsthand learning opportunity when it comes to licensed merchandise, retail product lines and retail marketing. We hope that students, fans and community members will come over and check it out.”

About the Top of the World Pop-up Shop

Hours of Operation:                    
10:00-9:00 p.m. Tuesday, October 16
10:00-9:00 p.m. Wednesday, October 17
10:00-9:00 p.m. Thursday, October 18
9:00-10:00 p.m. Friday, October 19
8:00-10:00 p.m. Saturday, October 20
8:00-12:00 p.m. Sunday, October 21

Location:                         
East Lansing Marriott at University Place
300 M.A.C. Ave, East Lansing, Michigan 48823

Licensee Information:
Simple Modern – Simple Modern is a tumbler, water bottle and water bottle accessory company based in Norman, Oklahoma with a mission to deliver products that simplify life.

Garb – Garb is the original junior golf brand founded in Evergreen, Colorado in 1996 and has been the primary children's golf apparel supplier to the U.S. Open golf tournament, PGA Championship and Ryder Cup since 2001.

Gameday Couture – Gameday Couture is a collegiate-focused women’s fashion brand that was featured on ABC’s Shark Tank in 2014 and has been described as classic with a contemporary twist.

Rock ‘Em Apparel – Rock ‘Em Apparel is an apparel brand that began as a sock company in 2011 and is known for their unique, flavorful designs.

Logo Brands – Logo Brands is a collegiate and professional sports-focused lifestyle brand located in Franklin, Tennessee.

SKICKS – SKICKS are officially licensed canvas high top and low top sneakers designed in college colors and logos.

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