TOPS Software's New Brand Identity Will Strengthen and Simplify the Company’s Positioning

Share Article

TOPS has held the same branding for nearly a decade, and they are excited and reinvigorated to debut a new image that better suits their goals and products.

Nothing about who we are has changed. Rather, the new brand coincides with the new TOPS [ONE] platform which reduces friction and improves productivity. - Tim Vollman, COO

TOPS Software, the leading provider of community association management and accounting software, recently unveiled their new brand identity, solidifying a months-long endeavor to simplify and redefine how the company communicates with users and industry professionals. This is the first full-scale rebrand for the company in over a decade.

The 34-year-old technology provider said of the change that it came from a desire to elevate their presence as thought leaders and industry experts. Said Director of Marketing, Christian Spoerl, “Our goal was to improve the user experience, and reaffirm TOPS as an industry leader.”

TOPS also emphasized that there is nothing changing about their values or their mission, and that they will continue to provide a revolutionary product to the property management and accounting space. “Nothing about who we are has changed. Rather, the new brand coincides with the new TOPS [ONE] platform which reduces friction and improves productivity,” said COO Tim Vollman.

The software company rolled out this new brand identity in a soft release of their new website on November 15, 2019, and today the full release is live for users and website visitors to see. They plan to release a series of assets under the new branding that will help community association management and property management professionals understand the industry and how to best serve their clients.

ABOUT TOPS SOFTWARE
Since 1985, TOPS Software has helped community associations and property management companies increase property values and maintain a sense of community through transparent accounting practices, modern technology, and award-winning customer service. TOPS applications are used by thousands of organizations to manage millions of homes across the United States. Learn more at http://www.topssoft.com or by calling (727) 270 - 9982.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Christian Spoerl
Visit website