Trajectory Announces Agreements with Capstone Publishing, Purdue University Press and Ohio University Press

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At The Beijing International Book Fair, Trajectory is announcing major partnership agreements with a range of publishers from North America and Europe including Capstone Publishing, Purdue University Press and Ohio University Press. eBooks will be imported to Trajectory digital trading partners in China including, Amazon China, JD.com, Dangdang, Xiaomi, and Tencent.

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"We are quite excited to be expanding our academic press footprint with Trajectory," said Gillian Berchowitz, Director and Editor-in-Chief, Ohio University Press. Trajectory NLPE is impressive with its presentation of Mandarin language enriched metadata."

Today, before the opening of The Beijing International Book Fair, Trajectory, Inc. is announcing major partnership and China import agreements with a broad range of English language publishers from North America and Europe including Capstone Publishing, Purdue University Press and Ohio University Press. eBook titles will be presented to Trajectory digital trading partners in China including, Amazon China, JD.com, Dangdang, Xiaomi, Tencent and CNPIEC for Chinese libraries.

"We're excited to have access to Trajectory's intelligent digital network for broadening the reach of our English-language titles and authors more deeply into China and other parts of the world; we believe it will enhance our distribution and dissemination efforts, especially in developing regions and new markets," said Peter C. Froehlich, Director, Purdue University Press and Head, Scholarly Publishing Services.

Trajectory, also known for its book-discoverability innovations, will be sharing elements from its natural language processing technology to help make English language books easier for Chinese readers to discover. This new dataset compounds global sales and book discovery by enriching title metadata with keywords, people, and places data for superior audience development and channel discovery. Books within the Trajectory system are compared to each other to generate highly accurate recommendations. The goal is a commercially viable option to sales algorithms, using such factors as keywords, complexity, reading level, and the unique use of language to offer readers an alternative form of guidance. Trajectory's Natural Language Processing engine is able to generate keywords in Chinese, Spanish, German, English and other languages so that readers can locate books of interest.

"We are quite excited to be expanding our academic press footprint with Trajectory," said Gillian Berchowitz, Director and Editor-in-Chief, Ohio University Press. "We were searching for a partner that could help us get our eBooks to the widest possible section of the marketplace. The Trajectory natural language processing engine is impressive with its presentation of Mandarin language enriched metadata.”

According to Jim Bryant, CEO of Trajectory, “Our important work in Chinese natural language processing combined with the Trajectory Index will enable potential book buyers to visualize these brilliant eBooks in a compelling new way. Allowing foreign language readers to see the reading level of a book will help drive more informed decisions. Highlighting the English language words that appear in each book that are used in English language proficiency exams such as TOEFL and IELTS will provide an incentive for readers to select a book.”

Throughout BIBF 2015, Trajectory has a deep line-up of signing ceremonies and commitments drawing on the company’s expertise in international and Chinese digital distribution as well as Trajectory’s industry leading natural language processing and book discoverability technology. Trajectory CEO Jim Bryant was recently named Senior Consultant to the CCTSS of the China Ministry of Culture to advise on international digital export opportunities.

Trajectory will be featured on 3 panels and signing ceremonies. The events will be held concurrent with The 22nd Beijing International Book Fair:

  •     China Intercontinental Press – Signing Ceremony – Wednesday August 26th, 2015 - 1:00 PM Main Hall
  •     China Democracy and Legal System Publishing House - Signing Ceremony - Wednesday August 26th, 2015 - 2:30 PM Main Hall – China Publishing Group Stand
  •     Qingdao Publishing House – Signing Ceremony - Wednesday August 26th, 2015 - 3:00 PM Main Hall

About Trajectory
Trajectory is a Boston, based intelligent network that connects publishers with its global digital distribution network of eBook retailers, libraries, school, and APP distributors. The platform delivers 300+ international points of distribution representing 230,000+ digital endpoints including every relevant eBook retailer, library distributor, school distributor and alternative digital sales channel from a single on-boarding point. Trajectory has recently invented a series of algorithms that are being used to address the book discoverability issue facing the publishing world by powering book metadata enrichment and audience development. The company is focused on advancing multi-lingual natural language processing, semantic analysis, machine and deep learning for the international book and content trade.

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Maura Phelan
Trajectory Inc.
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