New Trajectory and Diamond initiative helps Comics and Graphic Novels extend their reach into classrooms and libraries

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Trajectory is driving literacy and reader engagement in popular culture with digital editions

The Valiant Universe

Trajectory's broad reach uniquely positions us to meet the demand for Valiant comics in new markets, especially through libraries and schools, said Valiant CFO and Head of Strategic Development Gavin Cuneo.

Trajectory and Diamond Comics announced a major initiative at New York Comic-Con directed towards increasing literacy and engaging younger readers in reading. Together with leading comic publishers and school and library distributors, Trajectory and Diamond are providing an expanding catalogue of popular culture to younger readers with digital editions of their favorite stories.

“Schools and libraries can be incubators for the future appreciation of comic books and graphic novels and we are happy to be working with Trajectory to foster that development,” said Diamond Comic Distributors VP of Purchasing John Wurzer.

Leading comic publishers have enthusiastically embraced the new program offered by Trajectory and Diamond. "We are very excited to be partnering with Trajectory to expand the distribution of Valiant books digitally around the globe," said Valiant CFO and Head of Strategic Development Gavin Cuneo. "Trajectory's broad reach uniquely positions us to meet the demand for Valiant comics in new markets, especially through libraries and schools."

Sequential art based storytelling is a perfect educational tool. Comics, graphic novels and Manga are able to combine text and illustration in a highly effective medium that attracts a variety of readers. It provides many with a gateway to reading. Leading library and school distributors have enthusiastically embraced the program.

“For over 30 years we have helped students and educators find exciting ways to experience reading and learning. Including graphic novels in our offerings has been such a fun and rewarding way to teach and get kids motivated to read,” said Rebecca Michael, Digital Content Relations Manager at Mackin Educational Resources.

Kelly Gallagher, Vice President Content Acquisition, Ingram Content Group, remarked "Ingram is excited about our collaborative work with Trajectory to be providing comics and graphic novel content to the library market through our leading MyiLibrary e-book platform. Comic and graphic novel content is in demand by readers, and we believe that making these popular categories of content broadly available will be important for librarians to curate and to make available to their patrons." 

This is a strong signal to publishers and educators that the recent exploration of comics in libraries and schools is a growing trend. Jim Bryant, Trajectory’s CEO commented, "We are at the dawn of another digital revolution as a new generation of children engage with the myths, legends and popular stories from cultures around the world on their digital devices. We're thrilled to be facilitating this collaboration amongst such a strong group of content and distribution partners.”

Schools and libraries all over the world are now opening up to new ways to improve student engagement and there has been an increase in the use of comics, graphic novels, and manga in the classroom.

“Our customers share so many success stories of students who were reluctant to read but graphic novels and comics were the “hook” to get them started. Graphic novels are just one way Follett helps educators and librarians engage readers in ways that support both literacy skill development and acquisition of content knowledge.” said Tom Schenck, President of Follett School Solutions.

About Trajectory

Trajectory is a Marblehead, MA based intelligent network that connects publishers with its distribution network of eBook retailers, libraries, school, and APP distributors around the globe. Our network has 300+ international points of distribution representing over 230,000 digital endpoints including every relevant eBook retailer, library distributor, school distributor and alternative digital sales channel. Trajectory also utilizes our innovative Natural Language Processing engine and semantic analysis platform for enhanced eBook discoverability and reader engagement.

About Diamond Comic Distributors (DCD) - Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing more than 4,000 specialty retailers worldwide.

Press Contacts:
Jason Blanchard
Ad/PR Manager - Diamond
443-318-8381
bljason(at)diamondcomics dot com

Deb Beatty
Marketing – Trajectory
781-476-2104
deb(at)trajectory(dot)com

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Maura Phelan
@trajectory
since: 04/2007
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