Trajectory Announces Major Agreements With Dangdang– a Leading Chinese online book seller – Learner, Futa-Fata, Boom! Studios

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Today, before the opening of BookExpo America, Trajectory, Inc. and Chinese online bookseller Dangdang announced a major partnership agreement. The partnership will allow Trajectory to further expand its leading international eBook distribution network with the addition of Dangdang, a leading bookseller in the worlds second largest publishing market.

Trajectory China eBook Distribution with dangdang

"We welcome this opportunity through Trajectory and Dangdang to broaden the reach of our English language catalog into China" said Arthur Klebanoff, CEO, Rosetta Books.

Today, before the opening of BookExpo America, Trajectory, Inc. and Chinese online bookseller Dangdang (NYSE: DANG) announced a major partnership agreement. The partnership will allow Trajectory to further expand its leading global eBook distribution network with the addition of Dangdang, the billion dollar a year Chinese bookseller who will be presenting Trajectory’s English language catalogue of eBooks to its 4.5 million daily unique visitors.

According to Ms. Yang Yang, Director of Dangdang Digital, “As the leading online bookstore in China, we are very glad to work with Trajectory to introduce our first imported eBooks to Chinese readers.”

Trajectory is also announcing that it has reached agreements with a broad range of English language publishers from North America and Europe including Learner, Boom! Studios, and Futa-Fata. These titles will be presented to DangDang along with titles from over 100 additional Trajectory publishing partners.

"We welcome this opportunity through Trajectory and Dangdang to broaden the reach of our English language catalog into China," said Arthur Klebanoff, CEO, Rosetta Books.

Maria Kjoller, Director of Rights, Special Sales & International Distribution for the Lerner Publishing Group states "Lerner is delighted to be working with Trajectory."

"We are thrilled to be expanding our global digital comic and graphic novel footprint with Trajectory," said Filip Sablik, President of Publishing and Marketing at BOOM! Studios. "We were searching for a partner that could help us get our content out in a variety of eBook formats to the widest possible section of the marketplace and they've been terrific in helping us streamline our eBook strategy. We have a passion for evangelizing the medium of comics as widely as possible and Trajectory is a big part of furthering that goal."

Trajectory, also known for its book-discoverability innovations, will be sharing elements from its natural language processing technology to help make English language books easier for Chinese readers to discover.

Trajectory will providing Dangdang with book discovery tools and datasets such as translated keywords from the content of the book itself.

According to Jim Bryant, CEO of Trajectory, “The Chinese language word cloud that we are presenting Dangdang to use will enable potential book buyers to visualize the storyline in a compelling new way. “

Dangdang will also receive the Trajectory Index. The Trajectory Index allows potential readers to assess the books complexity level as determined by Trajectory’s Natural Language Processing algorithms. Jim Bryant states “Allowing foreign language readers to understand the reading level of a book will help drive more informed decisions. Highlighting the English language words that appear in each book that are used in English language proficiency exams such as TOEFL and IELTS will provide an incentive for readers to select a book.”

Trajectory will also be presenting its contextual based recommendations for each book. According to Jim Bryant, “Recommendations based on the actual content of the story are essential for finding related stories especially in crowded domestic book stores and certainly in new foreign stores where the understanding of new collections is evolving.”

Throughout BEA 2015, Trajectory has a deep line-up of speaking commitments drawing on the company’s expertise in international and Chinese digital distribution and Trajectory’s industry leading natural language processing and book discoverability technology. CEO and Co-Founder Jim Bryant and Chief Content Officer and Co-Founder Scott Beatty will be featured in four panels. The sessions will be held in both the BEA Global Market Forum – China and the concurrent International Digital Publishers Forum IDPF Digital Book 2015:

  •     BEA Global Market Forum - How Digital is Setting the Stage for Expansion - Thursday, May 28, 2015 9:30 - 10:20 Room 1E11
  •     Anhui Ceremony - “Western Perception of Chinese Culture” Thursday May 28, 2015 10:30 - 11:00 Room 1E02
  •     IDPF Digital Book 2015 - Data Science, Discoverability, International Expansion for Publishers Thursday May 28, 2015 11:55 - 12:30 Room 1E08
  •     IDPF Digital Book 2015 - Generating Metadata by Machine Friday May 29, 2015 11:30 - 12:30 Room 1E10

About Dangdang
Based in Beijing, China Dangdang is principally engaged in selling books and merchandise online. It’s 2014 sales exceeded $1.4 billion. Co-Founded in Beijing, in 1999 by CEO Mr. Guoqing Li, Dangdang is one of the largest booksellers in China. Dangdang is listed on the New York Stock Exchange – NYSE: DANG.

About Trajectory
Trajectory is a Marblehead, MA based intelligent network that connects publishers with its global digital distribution network of eBook retailers, libraries, school, and APP distributors. The Trajectory network delivers 300+ international points of distribution representing over 230,000+ digital endpoints including every relevant eBook retailer, library distributor, school distributor and alternative digital sales channel all from a single on-boarding point. Trajectory has recently invented a series of algorithms that are being used to address the “Book Discoverability” issue facing international publishing.

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Press Contact
Maura Phelan
info at trajectory dot com
781.476.2100
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Trajectory Inc.
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