"This partnership with Trajectory, whose innovative and pioneering approach has opened many doors in China, will enable us to build a relationship with new English language readers and further develop that potential."
Boston, MA / London, UK (PRWEB) August 26, 2015
Today, on the eve of the 22nd Beijing International Book Fair, Pan Macmillan UK and Trajectory, Inc. announced a new partnership in which Trajectory will distribute the Pan Macmillan catalog of English-language eBooks globally to eRetail, library, school, alternative and other digital distribution channels - including for the first time, China.
Pan Macmillan UK is one of the largest general book publishers in the UK, with imprints including Macmillan, Mantle, Pan, Picador, Boxtree, Sidgwick & Jackson, Bello, Tor, Kingfisher, Macmillan Children's Books, Campbell Books, Macmillan New Writing and Macmillan Digital Audio. Pan Macmillan is part of the Macmillan Publishing Group.
Trajectory is an intelligent network that connects publishers with its global digital distribution network of eBook retailers, libraries, school, and APP distributors. The platform delivers 300+ international points of distribution representing over 230,000 digital endpoints including every relevant eBook retailer, library distributor, school distributor and alternative digital sales channel from a single on-boarding point.
Trajectory, also known for its book-discoverability innovations, will be utilizing its natural language processing technology to derive new data analytics from each title. This new dataset compounds global sales and book discovery by enriching title metadata with keywords, people, and places data for superior audience development and channel discovery. Books within the Trajectory system are compared to each other to generate highly accurate recommendations. The goal is a commercially viable option to sales algorithms, using such factors as keywords, complexity, reading level, and the unique use of language to offer readers an alternative form of guidance. Trajectory's Natural Language Processing engine is able to generate keywords in Chinese, Spanish, German, English and other languages so that readers can locate books of interest. The Trajectory NLP technology is part of the new agreement with Pan Macmillan and key to international digital distribution.
Pan Macmillan, one of the largest fiction and non-fiction book publishers in the UK, has a brilliant list together with a great publishing heritage as well as some of the brightest new talent in the publishing world. As a Top Ten publisher, the company is growing the market as a whole and its partnership with Trajectory reflects this effort to reach people in a completely different way.
"China is a key focus for Pan Macmillan and we are very excited by the potential for growth in this most dynamic market," said Jonathan Atkins, International Director, Pan Macmillan. "This partnership with Trajectory, whose innovative and pioneering approach has opened many doors in China, will enable us to build a relationship with new English language readers and further develop that potential."
“We are very happy to build a close partnership with Pan Macmillan. We hope to bring more quality titles to Chinese and global customers to meet their demands,” said Jim Bryant, Trajectory CEO. “The market in China and the world for prominent titles in English is tremendous. The Chinese eBook market today and other territories within our network are growing rapidly with many readers consuming eBooks on their mobile devices. We are pleased and honored to partner with Pan Macmillan, a global leader in the publishing world.”
“China is one of the most important publishing markets in the world and our multi-channel approach is well suited for Pan Macmillan to reach the international market. China is the 2nd largest publishing market in the world and one that cannot be ignored.” said Scott Beatty, Trajectory’s Chief Content Officer. “Reaching readers simply through a handful of eBook retailers is not sufficient. A multi-channel, multi-device, international approach serves both readers and publishers in the most efficient manner.”
Trajectory is a Boston, based intelligent network that connects publishers with its global digital distribution network of eBook retailers, libraries, school, and APP distributors. The platform delivers 300+ international points of distribution representing 230,000+ digital endpoints including every relevant eBook retailer, library distributor, school distributor and alternative digital sales channel from a single on-boarding point. Trajectory has recently invented a series of algorithms that are being used to address the book discoverability issue facing the publishing world by powering book metadata enrichment and audience development. The company is focused on advancing multi-lingual natural language processing, semantic analysis, machine and deep learning for the international book and content trade. http://www.Trajectory.com
About Pan Macmillan
Pan Macmillan is the UK general book publishing arm of the Macmillan Group, which operates in over 70 countries. Its imprints include Macmillan, Mantle, Pan, Picador, Bluebird, Boxtree, Sidgwick & Jackson, Bello, Tor, Macmillan Children's Books, Campbell Books, Macmillan New Writing and Macmillan Digital Audio. Pan Macmillan was named Publisher of the Year at The Bookseller Industry Awards in May 2015. http://www.panmacmillan.com