transcosmos Increases Its Stake in UNQ, the Leading E-Commerce Distributor in China, to Strengthen Capital & Business Alliance with the Company

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Aggressively Drive Direct Sales Model in China, ASEAN and Western Markets

By increasing its stake in UNQ, transcosmos further enhances its partnership with the company and aggressively drives its direct sales model to sell its client companies’ superior products via leading Chinese online retailers.

transcosmos inc. entered into a definitive agreement with UNQ (Shanghai) Co., Ltd. (Headquarters: Shanghai, China; CEO & Founder: Wang Yong; hereafter, UNQ), which included additional investment in UNQ and an enhancement of the capital and business alliance with the company. transcosmos is the second largest shareholder after Wang Yong, President & Founder of UNQ. With this additional investment, transcosmos’s ownership ratio in the company increases from 26.3% to 39.9%.

As an E-Commerce distributor mainly for Japanese brands such as SHISEIDO, KOSE, SUNSTAR, unicharm and Calbee, UNQ operates wholesales and sales promotional activities for major Chinese online retailers including JUMEI, The Store and JD.com, with official sales representative rights. The company also operates business-to-consumer sales through the opening UNQ brand stores with those online retailers as well as operating brands’ flagship stores and its own flagship store on TMALL. Furthermore, through building a Japan-to-China cross-border E-Commerce model, UNQ is now driving its efforts to expanding Japanese brands’ sales in China.

In addition to its highly attractive and extensive product selection as well as merchandising skill, UNQ has a high strength in closing deals based on its rich marketing know-how, which ultimately results in sales. As the largest E-Commerce distributor in China which specializes in cosmetics, personal care and food products, UNQ continues to achieve a big leap in sales in recent years and plans to surpass 60 billion yen by 2020.

Since signing a capital and business alliance agreement with UNQ in March 2015, transcosmos has been engaging in the Chinese E-Commerce distribution process as an E-Commerce distributor. By increasing its stake in UNQ, transcosmos further enhances its partnership with the company and aggressively drives its direct sales model to sell its client companies’ superior products via leading Chinese online retailers. transcosmos aims to make further contributions to expanding client companies’ sales through selling their products not only in China but also in ASEAN and Western markets by leveraging transcosmos’s BtoC channel and other sales channels, respectively.

  • transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
  • Other company names and product or service names used here are trademarks or registered trademarks of their respective owners.

About transcosmos inc.
transcosmos launched operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our client companies by providing them with superior and valuable services. transcosmos currently offers Cost Reduction Services (Contact Center, Back office service for HR/Financial/Sales, Order Management/SCM, System Development & Operation etc.) and Sales Expansion Services (Big Data Analysis, Internet Advertising, Developing & Operating Websites, Smartphone/SNS Utilization, Telemarketing etc.). transcosmos continues to pursue Operational Excellence by providing these services through our 159 locations in 28 countries with a focus in Asia. Furthermore, following the expansion of the E-Commerce market on the global scale, transcosmos provides a comprehensive, One-Stop Global E-Commerce Services to deliver our clients companies' excellent products and services to consumers in 45 countries around the globe. transcosmos aims to be the “Global BPO Partner” of our client companies to provide them with high quality BPO services on a global scale.

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