transcosmos Signs a Distributor Agreement with AdRoll, the World’s Largest Retargeting Platform in the U.S.

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transcosmos Launches Advance Sales of the "AdRoll platform" on March 2 as One of the First Semi-Launch Participating Agencies in Japan

AdRoll provides retargeting platform that is utilized by the world’s broadest customer segments, and has been adopted by more than 20,000 advertisers worldwide

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) has signed a distributor agreement with the U.S. firm AdRoll Inc. (Headquarters: San Francisco, California; CEO and Co-founder: Aaron Bell; Tokyo office: Minato-ku, Tokyo; Representative: Luciano Kohmura; hereafter, AdRoll), which is the world's largest retargeting platform. As one company among 11 of the first semi-launch participating agencies in Japan, transcosmos begins advance sales of "AdRoll Platform" on March 2.

AdRoll (established in 2007) provides retargeting platform that is utilized by the world’s broadest customer segments, and has been adopted by more than 20,000 advertisers worldwide. The company is headquartered in San Francisco and has opened offices in New York, Dublin, London, Sydney and Tokyo (established in October 2014). In addition, AdRoll has been funded by major investment institutions such as Foundation Capital, Institutional Venture Partners, Northgate Capital, GlenMede, Accel Partners, Merus Capital and Peter Thiel.

Features of the "AdRoll platform"

  • Advertising model and logic which allow diverse usage regardless of a company’s industry sector or size
  • Facilitates the deployment of advanced retargeting ads across multiple platforms and devices
  • Increases the transparency of delivery destinations and allows detailed destination settings

In the digital advertising market, which is constantly experiencing rapid changes, transcosmos will continue providing the best solutions for our client companies across multiple devices through a combination of technology and services from AdRoll and Digital Marketing Services of transcosmos.

(Reference)
AdRoll Inc. URL: http://www.adroll.com/
AdRoll K.K. URL: http://www.adroll.jp/

  • transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
  • Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.
transcosmos launched operations in 1966. Since then we have combined superior “human resources” with up-to-date “technological” capabilities to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers Cost Reduction Services (Contact Center, HR/Financial/Sales Back Office, Order Management/SCM, System Development/Management etc.) and Sales Expansion Services (Big Data Analysis, Internet Advertising, Website Construction/Management, Smartphone/SNS Utilization, Telemarketing etc.). transcosmos continues to pursue operational excellence by providing these services through our 131 locations in 18 countries with a focus in Asia. Furthermore, following the expansion of E-Commerce market on the global scale, transcosmos provides a comprehensive, one-stop global E-Commerce service to deliver our clients' excellent products and services to consumers in 39 countries. transcosmos aims to be the "Global BPO Partner" of our clients to provide them with high quality BPO services on a global scale

Contact for news media inquiries
Inquiries from the media should be forwarded to transcosmos inc.
Public Relations & Advertising Department
Mail: pressroom(at)trans-cosmos(dot)co(dot)jp

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