transcosmos to Release New Ad in Chat Format, Developed with SmartNews

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Pilot with ANA starts from March. Boosts prospect engagement by inviting to chat from ads


By connecting consumer communication with ads, transcosmos delivers the right message about the clients’ services to broader audiences

transcosmos inc. today announced that the company will release “DECAds,” a chat ad menu which improves prospect engagement through chat communication, for advertisements posted on “SmartNews,” a news app for smartphone / tablet, provided by SmartNews, Inc. (Headquarters: Tokyo, Japan; Co-CEO Ken Suzuki / Kaisei Hamamoto; hereafter, SmartNews). As an exclusive distributor, transcosmos officially rolls out the product on April 1.

“DECAds” is an original chat-ads product, developed by transcosmos. Inviting users from ads to chat and providing more valuable information and communication than ever before, DECAds helps solve users’ challenges and heightens their interests and attention, ultimately boosting user engagement with brands. Clients can select bot or human operators for their chat communication services. SmartNews ads will offer bot-based services for their users.

As smartphones and SNS continue to penetrate the market today, more and more businesses communicate with the consumers via chat. In order to respond to the market trend, transcosmos launched next-gen chat commerce operations, focusing on the clients’ sales & marketing activities, capitalizing on its track record and know-how in contact center services and its operators that excel in chat operations. With a team of over 60 operators with expertise in apparel, cosmetics and financial industries, transcosmos is ready to serve various businesses. transcosmos aims to win over 100 corporate clients within FY2017, selling and operating the product as a master distributor.

Prior to the official release, transcosmos will launch a pilot project with ALL NIPPON AIRWAYS CO., LTD.

“We are thrilled with this new product”, ALL NIPPON AIRWAYS spokesperson said. “As the market demands new ads model along with the evolution of technology, it is highly attractive to have the services and products that deliver two-way communication with our customers at one-stop, not just a traditional one-way communication from us. We expect the product to become the center of the new ads model for us and transcosmos.”

“DECAds” Features

  • Offers both bot and human support: Clients can select bot or human operators, depending on the purpose of communication.
  • Programmatic operations: Clients can perform programmatic ads operation based on the chat communication history. By approaching the on-target users, clients can drive user engagement and the value of the ads.
  • Visual report shows customer journey from ads to chat support: “DECode”, transcosmos’s original DMP service, analyzes and visualizes the communication history in chat operations in addition to KPI data collected from ads, creating a visual report for clients.

transcosmos’s Initiatives on Chat Services
transcosmos launched “Social media operations services” in May, 2011. Now, the company introduces over 100 cases, leveraging Shibuya Social Media Center and its call centers located across Japan. Many businesses demand robust monitoring structure for their social media operations to oversee operational framework, secure governance, manage risk as well as to have coherent marketing activities. At the same time, businesses demand the service providers to actively come up with proposals to keep up with the digitalized consumers. By connecting consumer communication with ads, transcosmos delivers the right message about the clients’ services to broader audiences.

In 2016, transcosmos integrated its three divisions, namely, Digital Marketing, E-Commerce and Contact Center divisions and established “DEC” headquarters, taking the initial letter of each division, in order to accommodate the changes in consumer behaviors in this digital world. transcosmos continues to drive its initiative to make leading-edge proposals and develop new services to deliver one-stop operations ranging from sales to customer support.

  • transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.
  • transcosmos is currently filing a trademark registration application for “DECAds.”
  • Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost reduction through our 170 locations across 31 countries with a focus in Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients' excellent products and services to consumers in 49 countries around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever changing business environment.

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