transcosmos Korea Inaugurates the "Cecile Online Shop" E-Commerce Site for the Korean Market

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transcosmos Korea Offers One-Stop Support for the Entry of Cecile Into the Korean E-Commerce Market

Cecile Online Shop

transcosmos Korea will continue to support entry into the Korean market and the global expansion of Korean companies

transcosmos Korea, Inc. (Headquarters: Seoul, South Korea; President and COO: Takashi Sube; hereafter, transcosmos Korea), a subsidiary of transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) which primarily provides call center services in South Korea, will open the "Cecile Online Shop" E-Commerce site for the "Cecile" mail order brand in the Korean market on September 6 in cooperation with Dinos Cecile Co., Ltd. (Headquarters: Tokyo, Japan; hereafter, Dinos Cecile). transcosmos Korea will provide one-stop E-Commerce services ranging from the launch to operation of the website.

At this time Dinos Cecile will begin an E-Commerce business as a Japanese company in Korea with the "Cecile Online Shop" selling products including women's underwear and stockings employing the services of transcosmos Korea with its wealth of experience in the outsourcing business in Korea as a management entity.

On this site, "Cecile" has selected a product lineup suitable for the Korean market centered on products it sells in Japan. Particularly when the site is first opened, it will focus on functional women's underwear with high added value, but plans call for continuing to expand the products being offered. Currently, the scale of the Korean E-Commerce market is approximately 36 trillion won (about 3.24 trillion Japanese yen), and since it is also a promising market where further growth is expected at a level of 10% per year in the future (Source: Korea Online Shopping Association announcement, market size in fiscal 2012), Dinos Cecile has now decided to develop a full-fledged E-Commerce business while also taking advantage of its experience in Korean TV shopping, where it has already made an entry.

In addition, transcosmos Korea will handle general business operations for the "Cecile Online Shop" at one stop, ranging from the construction and operation of this E-Commerce site to functions such as marketing to attract customers, customer support and order acceptance at call centers, and fulfillment operations including purchasing, inventory control and delivery. Taking advantage of its track record in the call center, direct marketing, field service and digital marketing businesses, which it has achieved as the number one independent outsourcer in Korea, transcosmos Korea will help to increase sales and promote operational efficiency for this site.

The "Cecile Online Shop" is aiming for sales of 10 billion won (about 900 million yen) three years from now in fiscal year 2016.

Cecile Online Shop Overview
Site name:        Cecile Online Shop        
Site URL:            
Site operator:        transcosmos Korea, Inc.
Merchandise for sale:    Womens’ underwear, stockings, etc.
Opening date:        September 6, 2013

Image of one-stop E-Commerce services provided by transcosmos

transcosmos is building a system within its group that can offer global one-stop E-Commerce services in 31 countries around the world, with a focus on Japan, Europe, America, China and Korea. This is being accomplished through initiatives including the formation of capital and business alliances with PFSweb, Inc., an E-Commerce outsourcing industry leader in the United States, in May of 2013 and with Shanghai Heze Logistics Co., Ltd. (FineEX), a major E-Commerce fulfillment and logistics company in China, in July of 2013. In the future, transcosmos Korea will continue to support entry into the Korean market for Japanese client companies and the global expansion of Korean client companies by capitalizing on its track record and know-how in Korea.

  • The listed company names and product or service names are registered trademarks or trade names of each respective company.

[Company Profiles]
Company name:         transcosmos inc.
Name of representative:    President and COO, Masataka Okuda
Established:        June 18, 1985
Headquarters:        3-25-18, Shibuya, Shibuya-ku, Tokyo, Japan
Capital:            29.06596 billion yen
Employees:        Group 14,447 persons, Headquarters 7,879 persons
Description of business:    Call center services, BPO services, Digital marketing services

Company name:        transcosmos Korea, Inc.
Name of representative:    President, COO, Takashi Sube
Established:        May 22, 2001
Headquarters:        44-3 Hangang-ro 2, Yongsan-Gu, Seoul, Korea
Capital:            5.3 billion won
Employees:        6,000
Description of business:    Call center services, Direct mail services, Field services, Digital marketing services

Company name:        Dinos Cecile Co., Ltd. (The following as of July 1, 2013)
Name of representative:    President, Junichi Ishikawa
Established:        March 25, 1991
Headquarters:        Nakano Sakaue Bldg., 2-46-2, Honmachi, Nakano-ku, Tokyo, Japan
Capital:            2 billion yen
Employees:        777
Description of business:    Mail order services, Corporate services, Direct marketing services, Other

Contact for news media inquiries:

Inquiries from the media should be forwarded to

transcosmos inc.:
Public Relations & Advertising Department Mail: pressroom(at)trans-cosmos(dot)co(dot)jp

transcosmos Korea, Inc.,:
Operations Support Division, Public Relations Officer Tel: +82-2-3219-8666 (Korean)

Dinos Cecile Co., Ltd.,:
Public Relations Office Tel: 03-6743-1114

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