transcosmos Starts Providing “Enterprise Campaign Management Services” to Nihon Chokuhan Inc.

Share Article

transcosmos’s “Enterprise Campaign Management Services” provides consulting, campaign planning, email production, call center operation, implementation of campaign management solution “IBM Campaign” and various data analyses.

transcosmos supports "IBM Campaign" implementation in Japan

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) provides Nihon Chokuhan Inc. (Headquarters: Osaka, Japan; CEO, Masakatsu Moriyama), “Enterprise Campaign Management Services”, which covers all the tasks that are necessary for campaign management such as consulting, campaign planning, email production, call center operation, implementation of campaign management solution “IBM Campaign” (formerly know as “IBM Unica Campaign”), and various data analyses.
Consulting Service, which is part of “Enterprise Campaign Management Services”, will be supported in the following three areas by productively utilizing transcosmos’s knowledge in consulting:

1) Grasping of customer data as well as generating new and effective leads
2) Expansion of sales improvement opportunities
3) Organizing and sorting the automation capable campaign tasks; Drafting of strategic planning to achieve higher Return On Investment; Developing Key Performance Index, and campaign planning

About “Enterprise Campaign Management Service”
It provides total support on executing Omni-Channel Campaign strategic planning that stands at the customer’s view point, campaign drafting, production, system implementation, operations, and analysis service, all in one-stop.

[Consulting] Grasping of client’s business description, strategic planning, drafting of hypothetical scenarios, implementing of Key Performance Index plan

[Campaign Planning] Campaign planning that maximizes sales and improve campaign efficiency; support on scenario drafting,

[System Implementation] Support of IBM Campaign implementation, which executes campaign managements with effective use of the existing customer database

[Email Production] Planning and production of email contents that reflect the overall campaign plan

[Call Center Operation] Planning and operation services of outbound Call Center that reflects the overall campaign planning

[Related system implementation and linking] Implementation and linking of email delivery engine and analysis access solutions system

[Setting Agency] Serve as an agent that sets up operation for the Campaign Management System on client’s behalf

[Analyses] Analyses on campaign effectiveness, its customers as well as improvement on purchasing rate, and policy planning on finding the segment with higher sales contributors

  • transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
  • Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.
transcosmos launched operations in 1966. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as Call Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers in E-Commerce business, and to improve operational efficiency and reduce clients operational cost for back office and information system operations. Further, these services have been expanded beyond Japan, globally, centered in Asia.
transcosmos aims to be the "Global IT Partner" of its corporate clients to provide them with high quality outsourcing services on a global scale.

Contact for news media inquiries
Inquiries from the media should be forwarded to transcosmos inc.
Public Relations & Advertising Department
Mail: pressroom(at)trans-cosmos(dot)co.jp

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Public Relations, Advertisement Dept.
Visit website