transcosmos Inc. and transcosmos Analytics Inc. Form a Business Alliance with Vision Critical Japan, Inc. in the "Insight Community" Area

Share Article

transcosmos analytics Inc. starts off a trial introduction campaign for the next-generation research system.

Insight Community

transcosmos starts to provide the next-generation research system from Vision Critical in Japan.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) and its specialized research and analysis subsidiary, transccosmos analytics Inc. (Head Office: Tokyo, Japan; President & CEO: Yoichi Kawano; hereafter, transcosmos analytics) have formed a business alliance with Vision Critical Japan, Inc. (Head Office: Tokyo, Japan; President & CEO: Shigeru Kishikawa; hereafter Vision Critical) and have started to provide research and analysis services using the next-generation research system known as "Insight Community." Targeted toward enterprises which are engaged in operations such as direct marketing and membership-based businesses, the aim is to achieve three trial introductions within fiscal year 2013 and 30 full-scale introductions by fiscal year 2014.

"Insight Community" is a new research method for customer understanding

Recently, the kind of "market research" employed until now, where representativeness was emphasized, has become separated from effective strategies. Rather than as a "market," "Insight Community" has been attracting attention, whereby "customers" with a high sense of participation who use the products and services of one’s company are solicited online as panelists (community participants) and information such as the subconscious feelings and behavior patterns of these customers is collected by promoting communication on a continuing basis. Outside of Japan, "Insight Community" is actually incorporated into business processes including the planning and validation of campaigns, idea generation for new products, sales and support. This produces an effect as if the customers were actually present and having conversations at the table during activities such as planning and brainstorming sessions within the company, and this is achieving success in improving the speed and accuracy of decision-making.

Starting to provide the next-generation research system from Vision Critical; Full outsourcing for construction and operation

In order to meet the needs of "insight communities" which are also growing in Japan, transcosmos analytics has formed a business alliance with Vision Critical, which has an extensive implementation track record and operational know-how overseas, and has begun offering a next-generation research system specialized for "insight communities" developed by Vision Critical. The flexibility and speed of research work for client companies will be improved by building a permanent research platform which combines the data scientists of transcosmos analytics (experts in research, analysis and statistics, etc.) with the next-generation research system of Vision Critical to support areas including operation and management of "insight communities" as well as research planning and reporting all in a single package. In addition, linking up with other databases, such as those for call centers and websites, enables high value-added research and analysis that correlates with the behavior and consciousness of actual customers.

Conducting a trial introduction campaign

transcosmos analytics is beginning a trial introduction campaign coinciding with the current release, in order to have clients try the next generation research system from Vision Critical and to establish a track record of three or more introductions within the 2013 fiscal year. Moreover, enterprises which are engaged in operations such as direct marketing and membership-based businesses will be targeted for the goal of achieving 30 full-scale introductions by fiscal year 2014.

As a further joint effort between industry and academia, there are plans to begin an "Insight Community" operation targeting persons such as students and faculty with the cooperation of Tama University (Tama City, Tokyo), in order to collaborate on research into more productive ways to utilize "insight community" and to enhance the value of services.

What is the next-generation research system of Vision Critical?

It is a system equipped with a variety of functions, both quantitative and qualitative, which enable research planning with an emphasis on features such as visuals and interactivity. In addition, a responsive interface optimized for devices such as smartphones and tablets increases the enjoyment of responding for the panelists as well as improving the survey response rate. Furthermore, it is also well equipped with various features to support member management, including the recruitment and replacement of panelists.

  • transcosmos analytics is a registered trade name or trademark of transcosmos analytics inc. in Japan and other countries.
  • transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
  • Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About Vision Critical Japan, Inc.
Vision Critical Japan, Inc. is a Japanese subsidiary of Vision Critical, Inc., which is headquartered in Canada. Vision Critical, Inc. provides services to more than 650 clients, including one-third of the top 100 brands around the world. Vision Critical, Inc. and their world leading "Insight Community" achieve a two-way conversation with customers to assist engagement growth. At the same time, research that features interactive tools and visuals to provide benefits including faster results, high response rate and deep insight are offered, which all businesses are seeking in order to secure a competitive advantage against others.

About transcosmos inc.
transcosmos launched operations in 1966. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as Call Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers in E-Commerce business, and to improve operational efficiency and reduce clients operational cost for back office and information system operations. Further, these services have been expanded beyond Japan, globally, centered in Asia.

transcosmos aims to be the "Global IT Partner" of its corporate clients to provide them with high quality outsourcing services on a global scale.

About transcosmos analytics Inc.
transcosmos analytics was established as a 100% subsidiary of transcosmos in May 2012. It is a KPO (Knowledge Process Outsourcing) corporation capable of accommodating the rapidly-changing market environment flexibly and speedily to realize client corporations’ sales increase and to maximize customer satisfaction. Knowledge Process Outsourcing (KPO) is a business model for acceleration and efficiency of client corporations’ intellectual productivity and for creation of new values, bringing together expertise and technology such as marketing research, data analysis, operational knowledge, and data base technology. With “Aiming at an ever higher level ~ Analysis for the Knowledge + Synthesis for the Action ~” as a slogan, we will strive to expand our business operations in Japan and Asia as a KPO expert.

Contact for news media inquiries
Inquiries from the media should be forwarded to transcosmos inc.
Public Relations & Advertising Department
Mail: pressroom(at)trans-cosmos(dot)co(dot)jp

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Public Relations, Advertisement Dept.
Visit website