transcosmos Recognized As a Certified Agent for MicroAd's DSP "MicroAd BLADE"

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As a certified agent, transcosmos strives at improving the quality of the display ad management service.

MicroAd's DSP - MicroAd BLADE is a DSP with the largest sales share in the Japanese market.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) has been recognized as a certified agent for the domestic DSP (Demand Side Platform) "MicroAd BLADE," from MicroAd, Inc. (Headquarters: Tokyo, Japan; President and CEO: Kentaro Watanabe; hereafter, MicroAd).

This "certified agent" transcosmos has received this time, is a certification system for MicroAd to grant official certification to those advertising agencies with abundant know-how of the "MicroAd BLADE" service and sufficient experience where the advertisers' target KPI has been achieved, and to those who have multiple records of leading their advertisers' internet marketing to success.

In the future, as a certified advertising agent, transcosmos will strive at improving the quality of the display ad management service, and at the same time, make efforts for realizing the advertisers' target KPI (Key Performance Indicators) and optimizing ROI (Return on Investment), by utilizing re-targeting and audience-targeting know-how across the publishers' network.

Qualifications for Certified Agent
1) The company has worked with more than 30 advertisers in the past six months.
2) Over half of their advertisers have reached their target KPI.

About MicroAd BLADE
As a domestic DSP with the largest sales share in the Japanese market, MicroAd BLADE manages a series of tasks involved in the advertiser's display ad comprehensively in a single screen, making it highly effective and enabling the advertisers to advertise in the most cost-effective ad space. Through partnering with Japan’s reputable Ad Exchange and SSP (Supply Side Platform ), MicroAd BLADE secures approximately 70 billion impressions of advertisement space per month. As of July 2013, MicroAd BLADE is being utilized by 5,000 advertisers.

  • transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
  • Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.
Since our establishment in 1966, we have combined superior "human resources" with the most up-to-date "technological" capabilities to enhance the competitive strength of our corporate clients by providing them with high value added and superior services. We provide overall IT outsourcing services such as Call Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to our corporate clients to optimize their marketing efficiencies, to expand sales, and to improve operational efficiency and reduce clients operational cost for back office and information system operations. Further, these services have been expanded beyond Japan, globally, centered in Asia. We aim to be the "Global IT Partner" of our corporate clients to provide them with high quality outsourcing services on a global scale.

Contact for news media inquiries
Inquiries from the media should be forwarded to transcosmos inc.
Public Relations & Advertising Department
Mail: pressroom(at)trans-cosmos(dot)co(dot)jp

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