transcosmos Begins Offering The "t-eams" Trading Desk Service for Operation Based Advertising

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transcosmos Achieves a Proprietary Dashboard for Central Management of Internet Advertising Data, and a High-Speed PDCA Cycle for Operation Based Advertising With One of the Largest Management Organizations in Japan Consisting of More Than 200 People

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At transcosmos, a unique dashboard has been developed which can centrally manage Internet advertising data.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) will begin offering the "t-eams" trading desk service by integrating a suite of services and data to maximize performance in the field of operation based advertising *1, which is rapidly growing along with the evolution of ad technology.

*1 Operation based advertising: Advertising services and products that automatically or immediately perform optimization with a platform utilizing ad technology for functions such as placement, distribution and media publication of display type (banners, text, etc.) and listing type (search keyword advertising, contextual advertising) Internet advertising.

Due to the rapid evolution of ad technology, including Ad Exchange *2, SSP (Supply Side Platform) *3, DSP (Demand Side Platform) *4 and RTB (Real Time Bidding) *5, Internet advertising is shifting from the "age of buying advertising spots" to the "age of operations", in which huge amounts of data are processed and analyzed immediately for effective and efficient use while observing the responses of users.

*2 Ad Exchange: A service that enables the purchase of advertising inventory through a bidding process from multiple channels such as "ad networks" and media
*3 SSP: Abbreviation of Supply Side Platform. In Internet advertising, a system to help maximize advertising efficiency on the publisher's side
*4 DSP: Abbreviation of Demand Side Platform. In Internet advertising, a system to help maximize advertising effectiveness on the advertiser’s side
*5 RTB: Abbreviation of Real Time Bidding. A system to make competitive bids for ad spots and to determine which ads will be delivered each time an Internet advertising impression is generated

Consequently, the PDCA cycle of operational ads is accelerating to the limit, while at the same time operation services are also rapidly becoming more complex.

In order to maximize the results from operation based advertising, it is necessary to continually strive for optimization by acquiring information, including the amount of advertising placed, the media cost and the effectiveness of Internet advertising in real time, and to adjust the various configuration elements in comparison with factors such as advertising goals and evaluation indicators. At transcosmos, a unique dashboard has been developed which can centrally manage advertising data such as ad networks, displays and listings in real time. In addition to this, an operational organization is provided, which consists of more than 200 advertising specialists and is able to drop the results of overall strategic planning for campaigns and detailed designs, operations and analysis into advertising processes. This now makes it possible to operate a high speed PDCA cycle that achieves better optimization and reporting than ever before for features such as real-time bidding, keywords, creative, hyperlink destinations, delivery destination terminals, areas and delivery times.

In the future, transcosmos will continue to strengthen and expand the "t-eams" trading desk service to help maximize the advertising ROI of client companies through integrated management and operation of Internet promotions.

  • transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
  • Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.

transcosmos launched operations in 1966. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as Call Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers in E-Commerce business, and to improve operational efficiency and reduce clients operational cost for back office and information system operations. Further, these services have been expanded beyond Japan, globally, centered in Asia.

transcosmos aims to be the "Global IT Partner" of its corporate clients to provide them with high quality outsourcing services on a global scale.

Contact for news media inquiries
Inquiries from the media should be forwarded to transcosmos inc.
Public Relations & Advertising Department
Mail: pressroom(at)trans-cosmos(dot)co(dot)jp

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