transcosmos to Launch "transcosmos Video AD," a Video Advertisement DSP Service
Tokyo, Japan (PRWEB) August 14, 2013 -- transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) has tied business partnership with creators match, Co., Ltd. (Headquarters: Tokyo, Japan; President: Go Keiju; hereinafter, "creators match"), Crossco, Inc. (Headquarters: Tokyo, Japan; President: Kengo Kaketa; hereinafter, "Crossco,") and TubeMogul, Inc. (Headquarters: Tokyo, Japan; President and CEO: Masao Kano; hereinafter, "TubeMogul") in the area of Internet video advertisement and is to launch "transcosmos Video AD," a video advertisement DSP service which would support its services to accommodate the increasing demand for the expanding Internet video advertisement.
In the United States, a leader in the Internet video advertising, approximately 20% of the display ads are video ads, where it is indicating a rapid growth of a 29% increase compared to the previous year. In Japan, due to the popularity of tablets and Smartphone, both the number of viewers of video contents and average number of minutes per viewer are on the increase, and 83% of Japan's Internet users view video contents on the Internet. Accordingly, the video advertisement market is expected to expand in the Japanese market.
Following such market trends, transcosmos is reinforcing its partnership with outside specialty companies and offering comprehensive services from production and distribution to management of Internet video advertisement, to realize faster implementation of the video advertisement and higher-quality delivery for appropriate targets.
creators match, an Internet advertising production company, will handle production of video creative contents in cooperation with Crossco, a transcosmos affiliate and a video production company, to work on development of the format menu to create high-quality video creative contents to match the corporate clients' schedule and advertising budget.
Moreover, highly-precise audience targeting can be achieved through partnership with TubeMogul, a video marketing company for the premier class, where targeting and delivery of the produced video advertisement will be handled by TubeMogul, and management by transcosmos, by utilizing its know-how of Internet advertisement.
By delivering video advertisement optimized for the Internet to targeted viewers appropriately, highly-effective advertisement can be achieved. transcosmos will continue to strengthen its ties with partner corporations in order to expand support services to accommodate its corporate clients' video advertisement needs.
Partner corporations for the Video Advertisement DSP Service "transcosmos Video AD"
creators match Co., Ltd.
Representative: Go Keiju
Headquarters Location: 4F, Hasebe No. 10 Bldg., 5-23-6Hiroo, Shibuya-ku, Tokyo
Established: August 2007
Business Description: Planning and production of Internet advertisement
Crossco Co., Ltd.
Representative: Kengo Kaketa, President & CEO
Headquarters Location: 6F, Square Bldg., 256 Shiba, Minato-ku, Tokyo
Established: November 1984
Business Description: Planning and production of video creative contents
TubeMogul Japan, Inc.
Representative: Masao Kano, President and CEO
Headquarters Location: 9th Floor, Gotanda City Trust Bldg., 1-23-7 Nishi Gotanda, Shinagawa-ku, Tokyo
Established: August 2012
Business Description: Domestic video advertisement platform services in the Japanese market
*transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
*Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.
About transcosmos inc.
Since our establishment in 1966, we have combined superior "human resources" with the most up-to-date "technological" capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. We provide overall IT outsourcing services such as Call Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to our corporate clients to optimize their marketing efficiencies, to expand sales, and to improve operational efficiency and reduce clients operational cost for back office and information system operations. Further, these services have been expanded beyond Japan, globally, centered in Asia. We aim to be the "Global IT Partner" of our corporate clients to provide them with high quality outsourcing services on a global scale.
Contact for news media inquiries
Inquiries from the media should be forwarded to transcosmos inc.
Public Relations & Advertising Department
Mail: pressroom(at)trans-cosmos(dot)co(dot)jp
Public Relations, Advertisement Dept., transcosmos, Inc., http://www.trans-cosmos.co.jp/english/, +81-3-4363-0123, [email protected]
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