In 2019, transcosmos China launched the Marketing Solutions Team for analyzing consumer behaviors and running the best promotional campaigns by leveraging GROW, an analytics model advocated by TMALL, thereby successfully focus on clients’ target market at speed.
TOKYO (PRWEB) March 13, 2020
transcosmos inc. is delighted to announce that Shanghai transcosmos Marketing Services Co., Ltd., its wholly-owned subsidiary, was awarded a five-star rating as TMALL service partner for the second half of 2019 by TMALL, the largest online marketplace in China, on February 17, 2020.
TMALL star rating program evaluates all companies that provide e-commerce operations services on TMALL and TMALL Global every six months. Highly regarded for its high quality operations services, transcosmos China received a five-star rating as TMALL services partner again after winning the award in the first half of 2019. This marks the fourth consecutive year that transcosmos China has won five-star rating since 2016.
transcosmos's two capital and business partners in China, both e-commerce service operators, also continued to win the five-star ratings. The two companies are UNQ (Shanghai) Supply Chain Management Co., Ltd. (commonly known as UNQ), an online distributor that specializes in personal care and baby & kids categories, and Shandong Ya Nuoda E-Commerce Co., Ltd. (commonly known as Magic Panda), an e-commerce store operations service provider specializing in fashion brands.
As the new retail model continues to evolve in the Chinese retail market, TMALL service partners are expected to prove their abilities to elevate customer experience and leverage data on top of effectively providing e-commerce store operations services. In 2019, transcosmos China launched the Marketing Solutions Team that is designed to analyze consumer behaviors and run the best promotional campaigns by leveraging GROW (*), an analytics model advocated by TMALL, thereby successfully focus on clients' target market at speed. transcosmos China will continue to contribute to clients in elevating their customer experience and expanding their sales.
(*) "GROW" is an analytics model advocated by TMALL. The model consists of four elements, namely, Gain, Retain, bOOst and Widen that are essential for any product category to achieve sustainable growth.
transcosmos entered the Chinese market and launched its offshore services business in 1995. Today, transcosmos has its bases and subsidiaries across 20 cities in China including Shanghai, Beijing, Tenzin, Hefei, Xi'an, Changsha, Wuhan, Suzhou, Taipei and more. The company offers extensive services such as business process outsourcing (BPO) including contact centers, e-commerce one-stop, digital marketing and system development for both Chinese and global brands.
transcosmos China launched its operations in Shanghai as a digital transformation partner for businesses in 2006. In 2009, the company launched its e-commerce business and now, in partnership with platforms such as TMALL, JD, and WeChat, transcosmos China offers a variety of services that include e-commerce store/website development & operations, sales channel development, online and offline data integration, system development, consumer operations, and integrated marketing services in the new retail industry (including cross-border e-commerce) to clients in diverse industries including the 3C Industry (Computer, Communications, and Consumer Electronics), cosmetics, apparel, baby care, toy, sports, beverage, musical instruments, homewares, home theater/audio equipment and more.
*transcosmos is a trademark or registered trademark of transcosmos inc. In Japan and other countries.
*Other company names and product or services names used here are trademarks or registered trademarks of respective companies.
About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have combined superior "people" with up-to-date "technology" to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients' business processes focusing on both sales expansion and cost optimization through our 168 bases across 30 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce services to deliver our clients' excellent products and services in 48 countries/regions around the globe. transcosmos aims to be the "Global Digital Transformation Partner" of our clients, supporting the clients' transformation by leveraging digital technology, responding to the ever-changing business environment.