Buyapowa and Travelex launch innovative new currency exchange referral programme

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Travelex, the world’s leading specialist provider of foreign exchange, has launched a new referral programme, within the United States. The innovative scheme will incentivise thousands of Travelex customers to encourage their friends to enjoy their lowest price for foreign currency, complete with no extra fees and free shipping over $1,000.

Travelex launches innovative new referral scheme

Travelex launches innovative referral scheme

“This forms an important part of our global strategy to develop long-lasting relationships with our customers. The BuyaPowa platform allows us to convert positive customer experience into sales.” Dominic Grounsell, Global Marketing Director

Travelex, the world’s leading specialist provider of foreign exchange, has launched a new referral programme, within the United States. The innovative scheme will incentivise thousands of Travelex customers to encourage their friends to enjoy their lowest price for foreign currency, complete with no extra fees and free shipping over $1,000.

Travelex chose to work with Buyapowa, the world-leaders in referral marketing technology, due to their proven expertise and technology, which also powers referral programmes for leading brands including Sky, L’Oréal, ASOS, The AA and Telefónica.

From now on, customers visiting https://www.travelex.com/refer-a-friend will each be given a unique link to share with their friends - via email, their favourite social network or any mobile messaging app, including SMS and WhatsApp. Any friend visiting their link will receive $5 off their first online currency order, after which the referrer will be rewarded with a $10 gift card.

Following the US launch, Travelex hopes to roll out the programme in further markets, enabling even more customers each year to spread the word among their friends and family - earning great rewards in the process.

Dominic Grounsell, Global Marketing Director at Travelex said: “This new referral scheme forms an important part of our global strategy to develop long-lasting relationships with our customers around the world. The BuyaPowa platform allows us to convert positive customer experience into sales.”

“Travelex customers love the service and value they receive,” said Buyapowa CEO, Gideon Lask. “Our platform will take that enormously positive brand sentiment and make it digital - so happy customers can refer friends via email, social or their favourite mobile messaging app - and Travelex can effortlessly track, measure and reward the successful referrals.”

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ABOUT TRAVELEX
Founded in 1976, Travelex has grown to become the world’s leading specialist provider of foreign exchange, with presence in 30 countries. The Group has built a growing online and mobile foreign exchange platform, across 23 countries, and developed a network of over 1,350 ATMs and 1,200 stores at both on-airport and off-airport locations around the world. It also processes and delivers foreign currency orders for major banks, as well as for travel agencies, hotels and casinos.

ABOUT BUYAPOWA
Buyapowa is the world’s leading referral marketing platform, powering invite-a-friend programmes for hundreds of brands including L’Oréal, ASOS, O2, Sky, River Island and Three. A unique feature-set, including a multi-referral engine, flexible rewards and an intelligent sharing suite, enables brands to launch fully-branded, internationalised referral programmes in minutes, reducing the cost per customer acquisition by up to 80%.

For more information visit http://www.buyapowa.com/, or for regular updates connect with us on:
Twitter: https://twitter.com/buyapowa
LinkedIn: http://www.linkedin.com/company/buyapowa

MEDIA ENQUIRIES
Contact the Buyapowa PR team at hello(at)buyapowa(dot)com or +44 20 3008 4431

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Peter Cunningham

Peter Cunningham
@buyapowa
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