It is necessary to realize that the true value of your product is the experience your customer has when interacting with it and the emotion that is derived from this interaction.
San Diego,CA (PRWEB) September 11, 2013
TrendSource attended the Retail Customer Experience Executive Summit in San Diego last month, and returned with invaluable insight from some of the nation’s leading customer experience experts on how to effectively engage and retain customers.
Senior Sales Manager, Evencia Leite, weighs in on the importance of exemplary customer experience after attending RCEES. "Overwhelmingly the message was this - It is necessary to realize that the true value of your product is the experience your customer has when interacting with it and the emotion that is derived from this interaction. Commodities on the market that are not married to an exemplary customer experience and/or service are sitting ducks waiting to be devoured by competitors who are in a long committed relationship to said attributes."
The strength and purity of the ongoing theme of the Retail Customer Experience Executive Summit prompted the conception of TrendSource’s customer experience blog series. As a leading market research firm, it was natural for TrendSource to call on its vast knowledge of the customer experience and utilize internal resources for examples of personal shopping experiences. The objective of the blog series is to showcase unforgettable customer experiences (good and bad), dissect them, analyze them and provide valuable insights regarding what drives our experiences as consumers, our brand perceptions and our loyalties. Wealth is revealed through the power of the individual customer experience. The blog series will launch later this year.
For a summary of TrendSource’s key takeaways from this conference, click here: http://trustedinsight.trendsource.com/customer-experience-management/.
For more information and/or questions, email trustedinsight(at)trendsource(dot)com.
Since 1989, TrendSource has supported Fortune 500 companies make data-driven decisions by providing high-quality data that is relevant, reliable and actionable.
TrendSource’s customized solutions deliver efficient customer experience management programs that quantify service gaps, provide prescriptive/corrective solutions, identify trends, and close the loop in missed opportunities to increase program ROI, generate revenue and develop relationships that cultivate lifetime customers.
TrendSource is a founding member of the Mystery Shopping Providers Association (MSPA) and has the unique distinction in the industry as an ISO 9001:2008 certified company.