TrendSpottr will position social publishers for success by streamlining content discovery and providing predictive content analytics to maximize the engagement and performance of social content.
Toronto, Ontario (PRWEB) May 06, 2014
TrendSpottr today announced that it has been selected as a partner application for Radian6 Buddy Media Social Studio, the collaborative social content marketing, social engagement, publishing and analytics solution part of the Salesforce ExactTarget Marketing Cloud. TrendSpottr brings real-time content discovery and predictive content analytics to the Radian6 Buddy Media Social Studio allowing Salesforce customers to easily discover and publish topical and trending content that resonates with their target audience. By leveraging TrendSpottr’s real-time content recommendations, Social Studio publishers can streamline content discovery and curation and improve the performance and ROI of their social content marketing.
Comment on News
“One of the biggest challenges facing social publishers today is optimizing their content for engagement. To engage users, social content needs to be timely, topical and highly shareable,” said Mark Zohar, CEO of TrendSpottr. “Through our partnership with Radian6 Buddy Media Social Studio, TrendSpottr will position companies for success by streamlining content discovery and curation and providing predictive content analytics to maximize the engagement and performance of social content.”
“Marketers realize that to be successful, they need to scale social content marketing, social engagement, publishing and analytics between employees and teams,” said Marcel LeBrun, SVP, Salesforce ExactTarget Marketing Cloud. “Having TrendSpottr as a Radian6 Buddy Media Social Studio launch partner will help companies achieve social marketing success.”
Product Key Features
TrendSpottr’s real-time content discovery application allows Social Studio customers to:
- Discover relevant trending content and hashtags for any topic, interest or influencer list.
- Identify owned content with high predicted social engagement and resonance.
- View and sort content recommendations according to their “Trending Score” -- a measure of the predicted engagement and performance of content.
- Post or schedule trending content (with images, links, headlines and content snippets) with a single-click.
- Collaborate across the organization by saving and sharing topics and content recommendations to shared workspaces.
- For more information on TrendSpottr, visit http://www.trendspottr.com.
- For more information on the Salesforce ExactTarget Marketing Cloud, visit http://www.exacttarget.com.
- Follow @trendspottr, @salesforce, @exacttarget and @marketingcloud on Twitter.
TrendSpottr is a real-time social intelligence platform that predicts emerging content, conversations and influencers for any topic or interest. TrendSpottr's technology and products detect accelerating trends with high viral potential and market impact from Twitter and other sources hours or days before they have become "popular" and reached mainstream awareness. TrendSpottr helps Fortune 1000 companies, digital and PR agencies, publishers and media organizations to optimize their content marketing, social engagement and paid media initiatives. TrendSpottr has partnered with Salesforce, HootSuite, IBM, DataSift and other leading social and big data companies. Find out more at: http://www.trendspottr.com.
Founder and CEO
*The ExactTarget and Salesforce names and logos are the exclusive property of salesforce.com.