Growing Popularity of Service Bundling as a Strategic Marketing Tool Fuels Demand for Triple Play Services, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Triple Play Services markets. Global market for Triple Play Services is projected to reach 347.5 million subscriptions by 2018, driven by the growing popularity of low cost bundled services against a backdrop of economic duress in several countries.

Triple Play Services: A Global Strategic Business Report

Follow us on LinkedIn – Bundling home entertainment services is a trend that is expected gain momentum in the coming years. Easing regulations and benefits to consumers are some of the drivers that are expected to expand subscriber base for triple play packages worldwide. Network services are expanding at a rapid pace in order to adequately address the needs of a growing number of subscribers. Many service providers, in response to changing market demand, are now offering triple play packages over a single network as a standard to their customers. These initiatives by service providers is gaining significant impetus from several technological advancements, such as convergence, packet switching, fiber-to-the-home, passive optical networks, and metro-area Ethernet.

Network service providers are currently faced with intense competition and thinning profit margins. Dependence on conventional services such as data and voice to maintain revenue growth is no longer viable due to increasing commoditization of these services. Service providers are capitalizing on telecom deregulation trends and are increasingly focusing on maximizing utilization of existing infrastructure. One of the options that lie ahead of service providers to maximize their revenues is Triple play. Triple play combines conventional voice services, high-speed internet connectivity and interactive entertainment. These services, when combined into an attractive package, have the potential to enhance revenues as well as profits for service providers.

DSL technology has made rapid strides with respect to economics and technology over the years, which transformed it into a backbone in provision of Triple Play services from alternative Carriers and PTTs. Providing high bandwidth on existing copper infrastructure is now made possible by advances in DSL technology that resulted in unbundling of such facilities in several countries. This is enabling the use of such subscriber lines by alternative Carriers, which is further resulting in increasing operational efficiencies of these carriers. Moreover, the possibility of providing high definition, high-quality video services, telephone lines as well as high-speed Internet simultaneously through a single copper loop is being realized with ADSL2+ and VDSL2. Exploiting this fixed infrastructure is enabling conventional operators to maximize revenue and profit opportunities.

As stated by the new market research report on Triple Play Services, Asia-Pacific represents the largest market for in the world. The region is also the fastest-growing market with a projected CAGR of 28.5% over the analysis period. The market is particularly being driven by China, which is expected to witness a surge in subscriptions in the following years.

Major players covered in the report include Access Media 3, Inc., AT&T, Inc., BT Group plc, Cablevision Systems Corporation, Comcast Corporation, DISH Network Corporation, Rogers Communications, Inc., Telefónica S.A., Time Warner Cable Inc. and Virgin Media Limited among others.

The research report titled “Triple Play Services: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections for Triple Play Services solutions in number of households subscribed for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, The Netherlands, Russia and Rest of Europe), Asia-Pacific, Latin America and Rest of World.

For more details about this comprehensive market research report, please visit -

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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