Van Wyk Fuels up Recruiting Strategy with

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Faced with the today’s truck driver shortage that is plaguing all of North America, trucking companies are increasingly challenged to revamp their strategies for recruiting and retaining drivers. While companies like Van Wyk Inc. use good old fashioned values and competitive benefits to succeed in keeping their truck drivers, they are also among the increasing number of industry employers recognizing that is today’s best way to find them.

Van Wyk Inc

In 2012, the Council of Supply Management Professionals confirmed this growing problem with trucking companies across the US, by the number of fleets sitting empty as a result. The American Trucking Associations also recently reported the turnover for large truckload fleets rose to 90% in the first quarter of this year, the highest level since 2008. The truck-driver shortage problem is very real and the trucking industry’s top competitors know that the solution lies in their approach to recruiting and retention.

Just as the Internet technology has stepped up every other aspect of the trucking industry, it has also become the key to the most effective recruiting. Not only are more trucking companies aware of the need to establish their on-line image with impressive company websites of their own, they also realize that appealing to a niche demographic of truck drivers requires the advantages of established industry job boards – where today’s generation of job seekers go. With the simple objective of connecting today’s talent pool to immediate access to the best and most current truck driving positions across North America, has become well known for doing just that. A prime example of the specialty job sites that offer employers the best of both worlds; immediate, unlimited exposure to a niche demographic specifically seeking trucking jobs.

With immediate positions to fill, Van Wyk is expanding their audience on’s job board and it’s easy to see why they’re the kind of company most truck drivers like. Not only do they offer the most hard to find perk of their drivers guaranteed 1-2 days home every week, last year Van Wyk’s full time drivers earned an average of over $54,000/year. If that’s not enough to attract today’s talent pool, Van Wyk also offers weekly pay, paid detention, paid vacation time, health benefits and 401k plans. What also makes them appealing is their unique combination of tradition and technology which offers their team the best of both worlds: A small company and family environment treating with respect and integrity, and top of the line, modern equipment that is less than 2 years old.

The Van Wyk brothers started their trucking business in 1958 with just two trucks in Sheldon, Iowa. Now, some forty-five years later the business has grown to three terminals in Sheldon, IA, Waynesboro, VA. and Great Bend, KS. – with 150 trucks operating across the US. Van Wyk Inc. is a family owned corporation, specializing in the time sensitive transportation of fresh and frozen foods and other specialized products in truckload quantities.

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Jake Pourshi
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