JMR Graphics Responds to an Article Discussing a Playful Billboard Interaction from Starz’s Black Sails and Captain Morgan Involving Ship Cannons

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Nationwide truck wraps manufacturer JMR Graphics comments on an article discussing a unique marketing interaction between Starz’s new show, Black Sails, and Captain Morgan.

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It is not everyday that someone driving to work will see cannons on two billboards pointed towards each other.

JMR Graphics, a nationwide truck wraps manufacturer, responds to an article from AdWeek that discusses a playful interaction between a billboard from the new Starz show, Black Sails, and a Captain Morgan’s billboard involving cannons over a busy Los Angeles street.

In an article published by AdWeek on January 30th titled, "Why Captain Morgan and Starz Are Pointing Cannons at Each Other From Dueling L.A. Billboards," an interesting interaction of billboards from movie channel Starz and Captain Morgan is discussed.The campaign entails cannons mounted on each billboard, pointing towards the other’s advertisement from across a busy Los Angeles street. The show’s premiere was able to generate 3.5 million viewers.

TJ Panell, a representative of JMR Graphics, a nationwide truck wraps manufacturer, says, “Starz and Captain Morgan’s fun interaction, which promotes both the new show and Captain Morgan, is strategic and keeps true to both of their brand images. Out-of-home advertising allows for larger than life opportunities. It is not everyday that someone driving to work will see cannons on two billboards pointed towards each other.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

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Joseph DeRicco
JMR Graphics
+1 (800) 378-6343
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Scott Darrohn
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JMR Graphics Inc.
since: 07/2012
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