CCRA Launches Major Campaign Around the TRUE Code

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This is the first major campaign run by CCRA since it acquired the TRUE Code in 2013, and offers exciting discounts to re-engage agents who are unaware their TRUE codes have lapsed, as well as great incentives for agents new to the program.


CCRA Travel Commerce Network

"We know the industry has been curious about what exactly CCRA is doing to evolve the TRUE Code and membership with CCRA... This has been a slow evolution and something that we're dedicated to reshaping the right way."

More than 2 years after the acquisition of OSSN and the TRUE code, CCRA is rolling out a new campaign to not only recruit new members to CCRA's Accredited Agency program, but to re-instate those members whose TRUE codes lapsed during the transition due to incomplete records for these agencies. The campaign messaging seeks to educate both prospective agencies as well as the industry at-large on what the Accreditation program at CCRA entails, and that it is a critical business decision for any agency looking at TRUE as an alternative to a Host Agency.

Agencies looking for this accredited status and a unique code will need to undergo rigorous vetting to ensure the viability and integrity of the program, and must be willing to drive their own marketing and sales efforts, assemble their supplier portfolio and obtain all necessary licensure in order to be successful. The campaign does not downplay the gravity of this decision, but rather puts it front and center so that agencies can make a well educated decision about running their travel business independently. Margie Jordan, hired last year as CCRA's Vice President of Membership Services had this to say about the campaign:

"We know the industry has been curious about what exactly CCRA is doing to evolve the TRUE Code and membership with CCRA. We've spent the last year carefully evaluating the needs of our agency customers, as well as the needs of our supplier partners seeking to connect with serious travel sellers. Once of the biggest takeaways has been the need for better education about running an independent business, and that means real business training, marketing and social media education and a stronger partnership between our members and their chapter directors, who are here to see that they are able to connect with each of those components to drive more revenue and leads for their business. This has been a slow evolution and something that we're dedicated to reshaping the right way. And it looks like we are finally getting there."

In addition to this new focus on education and assisting agencies in running their business, CCRA took major steps over the past 12 months to increase adoption of the TRUE Code outside of the US. With thriving chapters in Argentina, Mexico, Spain, Ecuador and most recently Brazil. CCRA has been able to introduce more than 50 new niche suppliers to CCRA's list of suppliers who accept the TRUE code who can't be found anywhere else. In addition, campaigns are underway in each market to offer CCRA's products and services to Agencies located in these markets who have a need for a globally recognized accreditation and identification number for direct commissions. Driven by CCRA's Chief Commercial Officer, Peter Pincus, this has grown the CCRA and TRUE network very rapidly. This unique facet of TRUE provides agencies with a connection to other agents around the globe looking to share expertise in their markets and the ability to provide local supplier offerings, some paying more than 16% commissions to TRUE Code holders. Said Pincus:

"What a lot of our US agencies don't know is that we've got many suppliers who not only recognize TRUE, but are paying much better than average commissions to them directly - no splits or shares. 100% of that commission goes directly to our agencies. Having access to this marketplace is worth the price of admission alone. We want that message to be heard loud and clear as we continue to add more suppliers each and every day."

Members can sign in and search CCRA's hundreds of supplier partners, connect with local directors and register with ease. This was not available to all members under OSSN who had to contend with 2 different websites in order to get full use of the supplier portfolio.

As part of CCRA's effort to welcome back members who may not be aware that their memberships have lapsed, they are offering an unprecedented $50 savings on their renewal, which agents can claim by visiting and signing in with their OSSN or TRUE credentials. Upon checkout, they should enter code COMEBACK, which will put their renewal amount at $190. There is an easy password retrieval if agent's have forgotten their information, and CCRA's membership services team is prepared for the influx of agents who will need assistance.

For those agencies considering the program for the first time, CCRA will offer a $25 discount on the program, equating to a $275 fee the first year, and renewals at $240 annually if they use code TRUE2016.

More information on the program campaign as well as obtaining a TRUE code can be found at

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Maggie Fischer
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