Trueface Cuts Crisis Response Times in Half with Threat Detection Technology

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Trueface uses computer vision and machine learning to empower CCTV cameras to independently identify firearms and alert proper authorities.

"We believe Threat Detection technology can help provide safer environments for all"

Trueface, the global leader in computer vision, today announced its Threat Detection solution. Capable of identifying a firearm in CCTV footage in real time, Threat Detection can be programmed to act as a silent alarm, immediately alerting the proper authorities when necessary. This technology can shorten crucial response times to minutes as it does not rely on a human (often the person who is being accosted) to call the authorities.

Trueface’s Threat Detection uses advanced computer vision technology to identify firearms as they are captured by surveillance cameras, thereby augmenting local security teams’ ability to act as quickly as possible. Trueface CEO Shaun Moore explains the company’s decision to develop this technology:

“Up until now, we as a society have only been able to react to a crime after it happens: once a thief leaves the store or after a gunman has fled the scene. This latency causes precious minutes or even hours to slip by, allowing those responsible more time to escape. We decided to use the power of computer vision and neural networks to create a solution that can shorten response time dramatically. We believe Threat Detection technology can help provide safer environments for all.”

Staying true to the company’s fundamental principles, Trueface responsibly deploys this new technology with privacy in mind. CTO Nezare Chafni illustrates this point by saying, “Our Threat Detection technology is deployed locally on our partners’ infrastructure ensuring data compliance. The technology collects no identifiable metadata in order to achieve its goal - immediately taking a predetermined course of action when a weapon is detected in order to significantly reduce crisis response times.”

Trueface’s Threat Detection runs in real time and can be deployed on any existing camera infrastructure. This technology will be rolled out to select partners in Q2 of 2019. For more information, please visit Trueface.

About Trueface
Trueface is a computer vision company that transforms its partners' analog video feeds into intelligent, actionable data. Industries deploying their advanced facial recognition technology in a morally responsible way include retail, hospitality, healthcare, and financial services. Contact sales at sales@trueface.ai.

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Shaun Moore
Trueface
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