Delegates at CTA Expo Enjoy Email Master Class From ProFundCom Marketing Manager
London, England (PRWEB UK) 12 July 2013 -- ProFundCom specialises in email marketing for the finance sector and during the presentation – entitled ‘Effective Marketing Strategies for the Emerging Manager’ – Richard took a close look at how variables such as subject line, sender and the time of day a message is sent can all have a huge impact on an email’s success or failure.
Richard also revealed the secrets behind the first and possibly most vital step in any email marketing campaign, successfully avoiding the dreaded spam filter. He went on to show delegates how to boost return on investment by using the data collected through emails to target prospects with relevant follow-up sales messages.
“The point of the seminar was to show delegates that email marketing does not stop when you click the send button,” explains Richard. “It is vital to understand how to avoid the spam filters and, when that hurdle has been overcome, to actually engage with the recipient. I also wanted to show how important it is to capitalise on your email marketing database by tracking what has been opened by each recipient, as this reveals information that is incredibly powerful and profitable from a sales point of view.”
Thomas Cheesman, Director at Cardwell Investment Technologies, was certainly impressed by the points Richard raised during the talk: “Richard’s presentation was a real eye-opener - I was amazed about the complexities of getting emails delivered and the talk gave me some useful takeaways to help with my email campaigns and increasing engagement,” he comments.
Anybody that did not make it to the event can catch up on Richard’s key points by accessing this free recording.
ProFundCom’s next presentation on how to be successful with your email marketing is taking place on July 30th – make sure you don’t miss out by https://www..gotomeeting.com/register/464335626 [registering here __title__ register here].
Richard Morris, ProFundCom Ltd, http://www.profundcom.net, 0208 144 4010, [email protected]
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