Tuesday Morning is the perfect example of a market-leading brand prepared for future growth.
Dallas, TX (PRWEB) May 29, 2014
Broadleaf Commerce, the open source software provider for building customized solutions, and the award-winning full-service digital marketing agency, GDD Interactive are proud to announce the site re-launch of Tuesday Morning. Tuesday Morning, the nation’s largest upscale, deep-discount retailer for designer and name-brand closeout merchandise, sought to drive brand loyalty and promote stores nationally across 811 retail locations in 41 states by better accommodating its growing online community. The newly deployed website is hosted and powered by Broadleaf Commerce, with visual design, social and content strategy by GDD Interactive.
“GDD provided an experiential edge to the Tuesday Morning site with dynamic elements that echo the quality and excitement of the Tuesday Morning brand,” said Brad Buhl, VP Marketing and Partners at Broadleaf Commerce. “The new Tuesday Morning site heightens customer engagement with an ‘inspiration’ installment. This consumer-run page provides the ability for customers to share projects they are working on, items they have found in their local stores and items they are looking to find.” The solution streamlines site content management processes with User Generated Content (UGC) and enables Tuesday Morning teams to easily populate their homepage with a myriad of content widgets.
The partnership between Broadleaf Commerce and GDD developed fully customized, responsive design templates on top of the Broadleaf framework. The design elements are integrated across account profiles - creating a comprehensive content management and integrated social network solution for Tuesday Morning.
“Tuesday Morning is the perfect example of a market-leading brand prepared for future growth,” said Guy Dineen, Founder and CEO of GDD. “Using the interface presented by Broadleaf, Tuesday Morning is now able to create richer experiences for Tuesday Morning by internally controlling complex brand messaging and merchandising with ease, not to mention further extend their brand presence onto social networking channels Pinterest, Facebook, Twitter, Google+ and YouTube.”
With Broadleaf’s current partner integration network, the lightweight platform, built on market-leading technology, provides extensibility ideal for global e-commerce enterprises. Powering brands such as Pep Boys and The Container Store, Broadleaf Commerce proudly provides cost-effective, robust functionality for the Tuesday Morning brand.
For more information about the Broadleaf e-commerce solution, visit: http://www.BroadleafCommerce.com.
About Tuesday Morning
Tuesday Morning is a leading closeout retailer of upscale decorative home accessories, housewares, seasonal goods and famous-maker gifts. The Company is nationally known for providing a fresh selection of brand name, high-quality merchandise – never seconds or irregulars – at prices well below those of department and specialty stores, catalogues and online retailers. Based in Dallas, Texas, the Company opened its first store in 1974 and currently operates 820 stores in 42 states. More information and a list of store locations may be found on our website at http://www.TuesdayMorning.com.
About GDD Interactive
GDD Interactive is an award-winning full-service digital marketing agency. Our unconventional but consistently effective approach to customer acquisition and loyalty can be seen in practice in all corners of the interactive landscape, helping brands evolve their strategies to take advantage of new and evolving marketing channels. We partner with brands like Pep Boys, Tuesday Morning, Sundance Square, Planet Fitness, and Sun Tan City. Learn more at: http://www.gddinteractive.com.
About Broadleaf Commerce, LLC
Broadleaf Commerce is the owner of an open-source, eCommerce framework targeted at facilitating the development of enterprise-class, commerce-driven sites by providing a robust data and services model, a rich administration platform, and specialized tooling that takes care of core commerce functionality – providing the framework for companies such as The Container Store, Pep Boys, Waste Management, and Vology. For more information, visit: http://www.broadleafcommerce.com.