Tuyoo Game to Expand Its Market Share in Game Industry by Going Abroad

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Chinese mobile game maker Tuyoo Game eyes bigger market home and abroad after a robust year in 2018, said the company’s founder.

Chinese mobile game maker Tuyoo Game eyes bigger market home and abroad after a robust year in 2018, said the company’s founder.

For anyone who loves entertaining themselves over some casual mobile games, the name of Tuyoo will not appear strange to them, as it was the maker of some most popular and downloaded casual games in the app store, including Tuyoo Fishing Mania, 2048 Magic Merge and Tuyoo Landlord Poker.

Founded in 2013, Tuyoo Game is one of the leading mobile game developers that specializes in casual and card games. After over five years’ exploring the mobile game market, Tuyoo had owned over 400 million users and 10 million daily active users in 2018. It was also one the of top three card game developers.

The number of registered users of Tuyoo has been doubling in the past two years, said Tuyoo’s spokesman.

The company believed the future of mobile games. Li Jianliang, CEO of Tuyoo, was once vice-president of Kunlun, which is now a listed internet company.

“My dream is to create a listed company. Simple,” said Li when asked why he decided to start a new company. “Helping others’ business is like investing on other players to play poker, while the player makes decisions. But starting my own company is like others investing me to play poker.”

After a robust performance in China’s market, Tuyoo is also eyeing the tremendous potential of overseas market. One of its killer game Fishing Mania ranked among Top 3 in Hong Kong, Malaysia and Singapore’s casual game chart in this January.

Speaking about the company’s global vision, the company’s spokesman said rather than talking about number and figures, Tuyoo will focus on the development of over 10 games by a team of over 500 employees and aim for launching games that can win global favor.

In the future with commercial use of 5G, there will be more possibility for mobile games. Also, as the electronic sports become more common and more participated, the casual game sector may become part of e-sport category. “The ratio of female users will keep growing. Thus, causal games targeting female users is going to be a part of the future.” the spokesman said.

“There are opportunities for mobile games or website games to go abroad, but there will be fierce competition,” said the spokesman. “If Chinese game makers want to go abroad, they need to solve three issues—creation, aesthetic style, and localization.”

Overseas market demands higher quality from the games. Tuyoo believed there is a cake big enough for taking if they can sort that out, and will be willing to put more effort onto it.

Contact: MKT.DEPT
Tel: 86-01056126972        
Website: http://www.tuyoo.com
Company: Tuyoo Game
Country: China

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chris chen
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