America's Cup Coverage a Huge Multi-Platform Success for TVNZ

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TVNZ saw huge success with their America's Cup coverage galvanising a large part of the population through live TV, online streaming and post-race on demand tv views.

Team New Zealand

Team New Zealand

The 34th America's Cup has brought our nation to a standstill, and Emirates Team New Zealand have once again galvanised New Zealand.

Despite the Auld Mug eluding Emirates Team New Zealand, the 2013 America’s Cup represents a high water mark for multi-platform viewing in this country.

A record number of Kiwis watch TVNZ’s live coverage – either on TV ONE or streamed online. The regatta was the first major free-to-air sports event offered on desktops, mobile devices and television simultaneously, which brought an exciting new dimension to race coverage.

At its height, TV viewing peaked at 1.2 million and live streaming topped an unprecedented 250,000, which ranks the America’s Cup among TVNZ’s most watched ever programming events.

The quality of the host broadcast coverage from San Francisco coupled with the passion and expertise of TVNZ’s sports production and Breakfast teams brought the competition to life and made the America’s Cup an easily accessible and must watch event across every screen.

“Many advertisers seized the opportunity to be part of the excitement and unique viewing audience that a big event like this attracts,” said TVNZ’s Head of Sales Jeremy O’Brien.

“In particular it was pleasing to deliver exceptional value to a crucial business partner like Toyota who made the broadcast possible in the first instance.”

Toyota’s General Manager of Marketing, Neeraj Lala said the company was proud to partner with TVNZ to bring live coverage to New Zealand. “The 34th America's Cup has brought our nation to a standstill, and Emirates Team New Zealand have once again galvanised New Zealand. TVNZ have done an exceptional job bringing all the live action to our homes to enjoy, and all Kiwis should stand proud.”

Over the course of the 8-26 September competition, an average audience of 670,000 people saw the racing on TV ONE; and in total, 1.8 million live streams were served on the http://www.tvnz.co.nz/americascup site.

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Nick Guebhard

Megan Richards
TVNZ
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