“The #TwitterCork is another opportunity to facilitate a conversation with our loyal customers?”
(PRWEB) November 04, 2013
South African family-owned winery, Warwick, has, over the years developed quite a reputation for its innovative use of social media. Now with the imminent public share offering of Twitter on the New York Stock Exchange on November 7th 2013, Warwick Managing Director @MikeRatcliffe has taken a step forward by printing the @WarwickWine Twitter handle on every one of Warwick’s wine corks.
“Our #TwitterCork is the first opportunity a consumer has to experience our wine before actually drinking it, so why not facilitate a conversation?” says Ratcliffe. Believed to be the first South African winery to have embraced social media to this extent, the Warwick team hope to be able to get closer to their customers and develop a real conversation with them. "While Twitter is generally seen as a marketing tool, we prefer to use it for our in-house consumer research”, continues Ratcliffe.
The Warwick Wine Estate Twitter and Facebook pages are consistently amongst the most active in the South African wine industry and the strategy seems to be working. Warwick's flagship wine Trilogy has consistently been rated highly with the current vintage receiving 91 points from Wine Spectator.
Warwick Wines are available around the world:
USA - http://www.Cape-Ardor.com
Also available through the best restaurants and fines retailers.
Stellenbosch, South Africa
Open 7 days a week, 365 days a year
Tel: +27 21 884 4410
Prepared for Warwick Wine Estate by
Posy & Jeremy Hazell · Public Relations & Wine Consultants
Tel +27 (0) 21 851 1563 • Cell +27 (0) 82 557 2968