U.S. Surgeon General, Mötley Crüe’s Nikki Sixx, & The National Opioid Action Coalition (NOAC) Arms Advertising Community With Tools To Combat The Opioid Crisis

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At an Advertising NY panel event, key influencers will give attendees tools and creative assets to help fight the opioid epidemic.

WPP FMG and iHeartRadio logos

What:     

In a highly anticipated Advertising Week NY panel about the critical role brands can play to help combat the opioid crisis, celebrity influencers, government agency and global business leaders will arm Advertising Week NY attendees with creative assets and tools to help fight the stigma associated with this epidemic in their communities.

Rooted in the National Opioid Action Coalition (NOAC)’s recently launched #TalkToMe public awareness campaign, the panel discussion will explore the role of stigma as a barrier to treatment and lasting recovery, and successful government and community initiatives working to tackle the opioid epidemic. New data about Americans’ comfort in talking about opioid misuse will also be shared. The panel will include an exclusive premiere of the song “Talk To Me” which was written by Mötley Crüe Founding Member and Global Recovery Initiative Foundation Board Member, Nikki Sixx, with his band Sixx:A.M. The song was created by Sixx:A.M. in support of the #TalkToMe campaign and will be released on 9/27/2019.

Panel Title: Talk To Me: An Initiative Designed For Brands To Leverage In The Fight To Combat America’s Opioid Epidemic, And Why You Should

Who:    

Moderated by:
Nikki Sixx, Mötley Crüe Founding Member and Global Recovery Initiative Foundation Board Member
Jerome M. Adams, M.D., M.P.H., U.S. Surgeon General, VADM
Dr. Grant Baldwin, CDC, Director of Overdose Prevention Division
Carolyn Cawley, U.S. Chamber of Commerce Foundation, President
John Hindman, Leidos Sr. International & Public Affairs Advisor
Robert Kramer Sr., Emergent BioSolutions CEO,
Randy Grimes, Former NFL player

When:     
Tuesday, September 24, 2019, 3:15 p.m.

Where:     

Advertising Week New York
Impact Makers Stage
Level 2: Stage 7

Panel Title: Talk To Me: An Initiative Designed For Brands To Leverage In The Fight To Combat America’s Opioid Epidemic, And Why You Should

About NOAC
NOAC is a corporate social responsibility initiative created by iHeartMedia, WPP, and the Fors Marsh Group to eliminate stigma as a barrier to opioid abuse prevention, treatment and recovery. Through initiatives like #TalkToMe, NOAC helps federal, state and private sector programs extend their reach and impact in communities affected by the opioid crisis. NOAC is affiliated with the Global Recovery Initiatives Foundation (GRIF) as its charitable partner. Learn more at http://www.NOAC.org.

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Matt Escoubas
Fors Marsh Group
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