Uberflip and Bombora Announce Strategic Partnership to Help Marketers Master Personalized Marketing

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Artificial intelligence coupled with intent data brings marketers the ability to personalize content that drives deeper engagement and increased conversion rates

“With the success that came from working with Bombora to launch Uberflip AI, we’ve now doubled down on our partnership. As a result, we’ll benefit from additional data sets that can be leveraged in Uberflip AI and greater support from Bombora to help drive innovation in our platform.”

Uberflip, the leading content experience platform, and Bombora, the leading provider of B2B intent data, today have announced a new two-year strategic partnership that will focus on how to use artificial intelligence (AI) to power personalized content experiences and recommendations. By leveraging intent data and insights from Bombora and Uberflip’s existing recommendation engine, the partners are investing heavily in the expansion of Uberflip AI to enable customers to deliver truly personalized content experiences at scale.

This advancement in personalized marketing is well-timed, as most marketers are struggling to master content personalization at scale. Although 96 percent of marketers agree that personalization helps to advance customer relationships, fewer than one in three are satisfied with their personalization efforts.

“Buyers now expect personalization throughout the sales cycle, yet B2B marketers have struggled with mastering personalized content at scale,” said Yoav Schwartz, Uberflip Co-Founder and CEO. “With the success that came from working with Bombora to launch Uberflip AI, we’ve now doubled down on our partnership. As a result, we’ll benefit from additional data sets that can be leveraged in Uberflip AI and greater support from Bombora to help drive innovation in our platform.”

Through this expanded partnership, marketers will benefit from turnkey access to content recommendations powered by AI, without having to build their own AI engine. This will allow marketers to efficiently deliver personalized content experiences at scale by:

  • Developing insights into what content visitors will be most likely to consume
  • Personalizing content recommendations that adapt to a visitor’s behavior over time
  • Confidently recommending relevant content by analyzing the intent behind search terms using natural language processing

“Marketers have long sought to be more relevant through personalized content, “ said Mike Burton, Co-Founder of Bombora. “Finally, the Uberflip platform delivers prospective buyers content that they are already interested in, thus reducing clutter and delivering an improved experience.”

Uberflip customers are already seeing major lifts in content consumption with Uberflip AI powered by Bombora. Personalized recommendations increase the chances of a visitor consuming more content than generic recommendations by 60 percent. "We started leveraging Uberflip AI to deliver personalized content recommendations and drive visitor engagement as part of our nurture campaigns,” said Lisa Kenney, Principal Demand Generation Marketing Manager at Blackbaud. “The personalized experience we were able to deliver helped us drive highly engaged visitors, with an average of seven page views per visit. This had a huge impact in helping accelerate prospects through the funnel.”

All Uberflip enterprise customers can use Uberflip AI to power personalized content recommendations at no incremental cost. To see Uberflip and Bombora in action, register for an upcoming webinar on November 7, 2018, at 2 p.m. EDT to learn how marketers can leverage AI-powered content recommendations to personalize experiences at scale.

More Information

About Uberflip
Uberflip is a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage content to meet their goals. For more information, visit https://uberflip.com.

About Bombora
Bombora is the leading provider of intent data for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in the market for which products.

The source of this data is the first co-operative of premium B2B media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers, and monetize their inventory.

Learn more about Bombora at https://bombora.com.

Media Contact
Jenna DeMarco
Media Relations Specialist, Walker Sands Communications
jenna.demarco@walkersands.com

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