New collaboration provides uberVU clients greater insight into brand mentions on social media and top news sources.
Cambridge, MA (PRWEB) August 13, 2013
uberVU, a real-time marketing platform, today announced a new strategic partnership with NewsCred, the leading content marketing and syndication platform. The collaboration offers uberVU clients access to NewsCred’s premium, fully licensed content, providing insight into brand mentions on social media and top news sources, all in one convenient platform.
Designed for the daily social media marketer, uberVU’s software automatically analyzes all of a brand’s social media data by evaluating suggested keywords and identifying activity on social accounts, revealing insights like influencers, stories, and trends that can be leveraged in real time. The addition of NewsCred’s more than 2,500 premium, licensed content sources, which include full-text articles, images and videos from key media outlets provides clients with access to insights beyond social media, identifying a broader scope of what’s trending, who’s talking about it, why it’s important, and how they can join the conversation.
“At uberVU we understand the importance of accessing premium content in today’s marketing landscape. This partnership allows us to bring a higher quantity and quality of information to our clients, providing them with greater opportunities for identifying community engagement and brand awareness,” says Mark Pascarella, CEO of uberVU. “With access to NewsCred’s stream of live content from the best and most widely viewed media sources, our platform can now further support brands in taking advantage of breaking news stories and media mentions, acting in the real-time speed in which all marketing now operates.”
uberVU works with a variety of clients, including some of the world’s top brands, like 3M, Heinz, Fujitsu, MTV, and NBC Universal. This partnership introduces clients to the value of having key, premium media sources accessible all in one feed, easily and instantly. NewsCred’s licensed content is immediately available to uberVU clients.
About uberVU
uberVU provides social media marketers with instant brand insights powered by social media. Its powerful software, easy-to-use dashboard provides companies with customized, real-time insights about their brand, industry and competition. Since its founding in 2009, uberVU has helped some of the world's biggest brands and agencies grow, understand and better engage with their communities by harnessing the power of big sets of social media data to show them insights like real-time spikes in mentions, sentiment, and activity.
About NewsCred
NewsCred powers content marketing for the world’s leading brands.
By activating quality content across integrated marketing initiatives, NewsCred clients – including Pepsi, AIG, General Electric and Proctor & Gamble – are rapidly growing social traffic, leads and revenue.
Our end-to-end content marketing platform enables brands to easily license, publish and distribute content, at scale. Providing exclusive access to millions of fully-licensed articles, images and videos from thousands of premium publishers, NewsCred is redefining the future of marketing.
Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred has offices in New York, London and Dhaka.