UK Supermarket Fashion Industry - a Growing Phenomenon Says a New Research Report at

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Market Reports Online is the fastest growing online fashion retailer in the UK with 50% of sales online being ordered through the click and collect service, operating at all Asda stores.

The report Supermarket fashion: a growing phenomenon says British customers are becoming increasingly aware of how they are spending their money, and a decline in disposable income has resulted in consumers shopping for cheaper, good quality alternatives. This has given rise to supermarket fashion; main players in this market are Asda (George), Tesco (F&F) and Sainsbury’s (Tu).

This case study and report ( analyses strategies used by UK supermarket giants; Asda, Sainsbury and Tesco to enter the apparel industry. This research also assesses the impact of supermarket fashion on high street fashion retailers.

Highlights of this report include:

An economic recession triggers price consciousness among consumers and consumers are less likely to spend more. Many high street retailers are struggling during the economic downturn and this provides supermarkets such as Tesco, Asda and Sainsbury’s, the opportunity to establish their position as providers of cheap clothing.

Supermarket apparel retailers have adopted the fast fashion model which was introduced by Zara (Inditex); retailers have identified that consumers expect new fashion quicker and have introduced limited edition ranges to meet these demands.

Online retail is becoming increasingly popular and many retailers are investing heavily in this area. For example, is the fastest growing online fashion retailer in the UK with 50% of sales online being ordered through the click and collect service, operating at all Asda stores.

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Key questions answered by the report Supermarket fashion: a growing phenomenon include:

  •     What strategies have supermarket apparel retailers such as ASDA, Sainsbury and Tesco used to penetrate this market?
  •     What impact has supermarket fashion had on high street fashion retailers?

Major information points covered in this report (

The Rise Of Supermarket Fashion
Declining economic conditions in the UK
The position of the UK apparel industry
The rise of supermarket fashion

The Diversified Nature Of Supermarkets Clothing Range Is Central To Its Success
Supermarket apparel growth driven by fast fashion model
Segmented marketing strategy offered in supermarket fashion
Expansion in emerging market

The Increase In Online Retail And Marketing For Supermarket Fashion
Growing use of online channel for making purchases

Supermarket fashion leads the way

List of Tables
Table: Sales data for clothing specialists compared to the entire retail industry

List of Figures
Figure: UK apparel industry vs. China apparel industry by market value (%)
Figure: clothing sales 2012
Figure: Top three supermarket fashion retailers
Figure: Tesco Connect (online portal)

Complete report is available at

Explore more reports on retail industry at

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Priyank Tiwari
since: 06/2010
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Market Reports Online
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