Oneness Fragrance Board Meets August 30th to Discuss Marketing the "Eau de Parfum Royale" Classification of the Oneness Brand

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Presently, Oneness Fragrance Is Primarily Marketed as a Unisex Fragrance, the Company Now Plans to Emphasize the Oneness Brand’s ‘Eau De Parfum Royale’ Category

Oneness Fragrance Poster

The Oneness campaign, since its inception, has been to inspire the wearer to consider thoughts of oneness and to internalize the nobility of those thoughts. Nobility is not about a bloodline or a birthright, it is about an attitude.

Parfum has traditionally been the highest classification of the fragrance lines. There is a wide variation among perfume houses about the exact percentage of oil concentrations contained in specific fragrance categories. Yet, the range is generally quite similar worldwide. Parfum contains the highest percentage of oil concentration followed by Esprit de Parfum and then Eau de Parfum being the next two very fine categories of fragrance in line. Oneness fragrance contains very high concentration levels of oils that has placed it, since its inception, in its own classification which is in between the Parfum and the traditional Eau de Parfum categories. Oneness fragrance’s, ‘Eau de Parfum Royale’ is still in a higher classification than the Espirit de Parfum category because its oil concentration level exceeds that of the Esprit de Parfum category. The category referred to here specifically is the “Eau de Parfum Royale” classification that can be found on the Oneness Fragrance packaging.

The Board will be meeting Friday, August 30th to decide on a new advertising campaign for the Oneness Fragrance. The new campaign will still maintain focus on the unisex aspect of the Oneness brand while also promoting the “Eau de Parfum Royale” classification. The meeting will be determining the future direction of the media engagement of the Oneness Fragrance campaign.

The intention of the Oneness campaign, since its inception, has been to inspire the wearer to consider thoughts of oneness and to internalize the nobility of those thoughts. (http://www.OnenessPerfume.com). Nobility is not about a bloodline or a birthright, it is about an attitude. It’s a noble attitude that provides the understanding that our human global population is actually one large family residing together on one small planet. The reasoning is that if all people, globally, could maintain thoughts of oneness and harmony then it could be possible for the world to be a kinder place to live and love.

Oneness fragrance was created by Shawn Rae, a humanitarian, speaker and international recording artist. It is a universally appealing award winner for the senses, a unisex sensation that is irresistible to both women and men alike, as it indelibly leaves one with its timeless message and unforgettable signature. To view 30 second video on the fragrance click on: http://www.youtube.com/watch?v=0wmH5FQZapg.

In all of his endeavors, Shawn is committed to share his resources, time and effort in supporting causes that alleviate homelessness, hunger, disease and despair.

More info: Shawn Rae Video Bio 2013: http://youtu.be/jBt9I3g362Q and at http://www.ShawnRae.com.

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Dee Carr
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