Tru Optik Report Shows Media Enterprises Leave Billions on the Table

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More than $500 billion of digital media will be forfeited in 2014 as peer-to-peer networks continue to grow in popularity.

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This report quantitatively captures an enormous hole and opportunity for media, entertainment and advertising enterprises.

Tru Optik, a big data start-up that empowers enterprises with the leading indicators and insight needed to better identify and monetize audience and consumer demand, today announced the release of their Digital Media Unmonetized Demand and Peer-to-Peer File Sharing Report. The report outlines by category, company and geography more than $275 billion of digital content pirated through peer-to-peer networks during the first six months of 2014.

To better describe the missed opportunity for content owners, distributors and marketers that results from audience engagement on peer-to-peer networks, the report introduces the concept of Unmonetized DemandTM. Unmonetized DemandTM is the consumer demand and consumption for which revenue is not currently captured.

The United States had the most peer-to-peer users and the most files downloaded over the first half of 2014. However, Brazil was the country with the highest level of Unmonetized DemandTM.

“This report quantitatively captures an enormous hole and opportunity for media, entertainment and advertising enterprises,” said Andre Swanston, CEO of Tru Optik. “The data we are able to analyze and segment shows the most heavily shared and pirated digital media assets and assigns a specific price to each download based on the value that consumption would have achieved through traditional download, purchase or streaming methods.”

Other key findings from the report included:

  • During the first six months of 2014, more than 500 million unique IPs shared files globally, accounting for more than 17 billion downloads and $275 billion dollars of unmonetized demand.
  • Brazil ($30.4 billion Unmonetized Demand) and the United States ($22.7 billion Unmonetized Demand) were the only two countries in the world to be in the top five for unique IPs downloading content across all media categories.
  • There was more Unmonetized Demand for software in the first half of 2014 than every other media category combined.
  • 29.2 million new peer-to-peer users downloaded television and movies in the second quarter compared to the 1.69 million new Netflix subscribers over the same time span.

Broken down by category, the titles with most Unmonetized Demand during the first quarter 2014 were:

  • Television: Breaking Bad (Full Series Bundle) ($3.69B)
  • Music: Red Hot Chili Peppers (Full Discography) ($335M)
  • Movies: The Hunger Games: Catching Fire ($1.79B)
  • Games: Assassin Creed IV Black Flag ($2.52B)
  • Software: Autocad 2014 ($56.8B)

The report included data reflecting both non-infringing and infringing file sharing of television, music, movies, video games and software via the open source BitTorrent protocol from Jan. 1, 2014 to June 30, 2014.

To view the complete report, please visit:

About Tru Optik
Tru Optik is a provider of real-time and predictive audience intelligence. Based in Stamford, Conn., Tru Optik offers a multi-channel assessment of global digital media demand and consumption. We enable our clients to more effectively identify, segment and cater to their target audiences and consumers.

To learn more about Tru Optik, please visit:

Media Contact:
Andre Swanston
Phone: 203.816.8499

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Andre Swanston
Tru Optik
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