Unparalleled visual experience awaits at Expo 2020 Dubai with Christie named as Official Displays and Projection Partner

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• Award-winning global audiovisual firm Christie to create life-like visuals on Al Wasl Plaza dome • More than 250 groundbreaking laser projectors will illuminate iconic dome, visible from the sky • Latest Official Partner to provide unparalleled visual experience across the entire Expo 2020 site

Christie is a trailblazer in this field and we anticipate an array of memorable displays across the Expo site thanks to Christie’s innovative technologies.

DUBAI, 2 May 2019 – True-to-life visuals and a rich sea of color will illuminate Expo 2020 Dubai and create spectacular scenes on Al Wasl Plaza’s iconic dome, thanks to award-winning global audiovisual technologies firm Christie.

As Expo 2020’s newly appointed Official Displays and Projection Partner, Christie will showcase its breakthrough laser projection technology, including using more than 250 of its D4K40-RGB projectors to create life-like evolving scenes on Al Wasl Plaza’s giant 130-meter-wide projection surface, which can also be seen from above.

Christie’s groundbreaking innovations have featured in Hollywood blockbusters and at major sporting events. Regarded as setting the gold standard for display and projection technology, Christie will supply and manage all display screens across the Expo site, contributing to an exceptional Expo experience for the millions of visitors expected to attend.

Ahmed Al Khatib, Chief Development and Delivery Officer, Expo 2020 Dubai, said: “We aim to create an unrivaled experience at Expo 2020 and spectacular visuals on the giant Al Wasl Plaza dome will be an iconic part of this. Christie is a trailblazer in this field and we anticipate an array of memorable displays across the Expo site thanks to Christie’s innovative technologies.”

Bryan Boehme, Executive Director, Global Sales and Business Development, Christie, said: "We are proud and excited to be an Expo 2020 Dubai Official Partner and look forward to creating memories with our unparalleled visual displays. The Christie D4K40-RGB pure laser projector is a powerhouse of technology and will wow the world with its unrivaled, rich and crisp visuals that raise the bar in image quality, making sure Expo 2020 welcomes the future in the most unforgettable and magical way.”
Christie operates in more than 20 countries, and has operated across the UAE and Middle East from its Dubai office since 2007. The firm has installations across world-class events, retail centers, classrooms and movie theaters, and operated at the World Expo in Shanghai in 2010.

Expo 2020 Dubai expects to attract 25 million visits between 20 October 2020 and 10 April 2021, with about 70 per cent of visitors projected to come from outside the UAE – the largest proportion of international visitors in the 168-year history of World Expos.

The first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region, and the largest event ever staged in the Arab world, will bring together more than 200 international participants, including countries, corporations, multinational organisations and educational institutions, to explore Expo’s theme of ‘Connecting Minds, Creating the Future’.

About Expo 2020 Dubai

Expo 2020 Dubai is guided by the belief that innovation and progress are the result of people and ideas combining in new ways. For six months from 20 October, 2020, Expo will bring together 192 countries and millions of people to celebrate human ingenuity: ‘Connecting Minds, Creating the Future’.

  •     During the six months from 20 October 2020 to 10 April 2021, we expect to welcome 25 million visits
  •     About 70 per cent of all visitors are anticipated to come from outside the UAE – the largest proportion of international visitors in Expo history
  •     We aim to create and deliver an inclusive and global Expo with more than 200 participants, including nations, multilateral organisations, businesses and educational institutions
  •     Expo 2020 also has an ambitious volunteer program, which aims to include more than 30,000 volunteers from a wide range of ages, nationalities, cultures and backgrounds
  •     The Expo site covers a total of 4.38 sqkm, including a 2 sqkm gated area. It is located adjacent to Al Maktoum International Airport in Dubai South
  •     Expo 2020 Dubai is the first World Expo to take place in the MEASA (Middle East, Africa and South Asia) region

Applications for media accreditation for Expo 2020 Dubai are now open and media organisations are invited to submit their expression of interest at https://www.expo2020dubai.com/media-centre/expression-of-interest by 30 June, 2019. All accredited media will have access to the Expo 2020 Media Center and all associated services and facilities within the Expo 2020 site. Additionally, if your media organisation has television or radio studio requirements during Expo 2020, please email media.services@expo2020.ae by 9 May, 2019.

Visit: http://www.expo2020dubai.com
Follow: Twitter: @expo2020dubai | Facebook: @Expo2020Dubai | Instagram: expo2020dubai

About Christie®

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit http://www.christiedigital.com.

About World Expos

In 1851 the Crystal Palace was the centerpiece of London’s Great Exhibition – the first World Expo. It celebrated the man-made industrial wonders of a rapidly changing world. Architecture, contents and a theme, ‘Industry of All Nations’, were combined to create a big idea of nations meeting nations in shared technological and commercial progress. In more recent years, participants in World Expos, including governments, international organisations and companies, have gathered to find solutions to universal challenges and to promote their achievements, products, ideas, innovations, their national brand, and their nations as destinations for tourism, trade and investment.

World Expos are held under the auspices of the Bureau International des Expositions (BIE), the intergovernmental organisation responsible for overseeing and regulating international exhibitions (‘Expos’) and for fostering their core values of Education, Innovation and Cooperation. Today, four types of Expos are organised under the BIE’s auspices: World Expos, Specialized Expos, Horticultural Expos and the Triennale di Milano.

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Deborah Noon
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