LiftMaster Hires Upshot to Elevate their Brand

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LiftMaster selected Upshot as their agency of record for all integrated marketing, advertising and communications for both their consumer and business-to-business segments.

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LiftMaster has set the standard in the access control industry, and we’re eager to help make even more consumers aware of the benefits of owning a LiftMaster.

LiftMaster®—the number one brand of professionally installed residential garage door openers—has selected Upshot as their agency of record for all integrated marketing, advertising and communications for both their consumer and business-to-business segments.

The agency has been tasked to help create demand for the LiftMaster brand through brand building initiatives, including creative development and execution, local marketing and local market support, brand strategy and brand planning and media planning and buying.

“We’re thrilled to add LiftMaster to our roster of world-class brands,” said Brian Kristofek, President & CEO of Upshot. “Our conversations throughout the competitive pitch process were very inspiring. LiftMaster has set the standard in the access control industry, and we’re eager to help make even more consumers aware of the benefits of owning a LiftMaster.”

“Our partnership with Upshot is an exciting move for the LiftMaster brand,” said Bob Heisner, LiftMaster Vice President of Marketing. “We have a strong commitment to redefining home access through product innovations and expert service. And we’re looking forward to working with Upshot to bring creativity and integrated messaging to the LiftMaster brand that truly resonates with our consumers, dealers and business customers.”

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About Upshot
Upshot (upshot.net) is an independent Chicago-based marketing agency that inspires people to take action with a focus on consumer, shopper and business-to-business marketing. Clients include Procter & Gamble, Crown Imports, LiftMaster, SUBWAY® Restaurants, New Balance and Kraft Foods to name a few.

About LiftMaster
LiftMaster is the number one brand of professionally installed residential garage door openers, as well as a major manufacturer of commercial door operators, residential and commercial gate operators, telephone entry systems and related access control products. Driven by the access and security needs of the marketplace, LiftMaster’s expansive line of state-of-the-art residential and commercial products are designed to fit any lifestyle or application, providing the latest technology and innovations in safety, security and convenience. For inquiries on LiftMaster products or to inquire about becoming an authorized dealer, please visit LiftMaster.com.

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Kristie Ritchie
Upshot
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