WASHINGTON (PRWEB) August 30, 2018
SociallyMined (http://www.SociallyMined.com), a boutique agency leveraging innovative technology to give organizations the technology-driven tools needed to build results-focused public relations and marketing campaigns, today announced its expansion with the establishment of a Los Angeles-based office. The West Coast expansion is an indication of SociallyMined’s growing reputation as a data-driven public relations and branding agency of choice.
Recently, SociallyMined has been engaged by California-based celebrities and media companies to help shape their narrative in response to trending current events. SociallyMined has built a strong niche in gathering data on public sentiment and leveraging that data to provide deep-rooted analytics, allowing a relevant message to be crafted that resonates with and engages a target audience.
“When we first applied our solutions to the entertainment industry we quickly demonstrated immeasurable ROI,“ stated Matt Anthes, CEO of SociallyMined. “We used data and analytics for a well-known entertainment corporation to understand the sentiment surrounding their featured talent. In one instance, we identified 80% negative sentiment surrounding false perceptions but when we explored the data in detail, we were able to formulate a strategy to articulate the truth and change perceptions. The strategy we employed converted sentiment from 80% negative to 20% negative within a matter of three weeks. The end result saved the network millions of dollars and averted a PR disaster.”
SociallyMined has seen the lines continue to blur between tech and consumer public relations and there has been a growing demand among media, entertainment and traditional brands for agency expertise that can creatively transcend both disciplines. The Los Angeles expansion positions SociallyMined at the industry epicenter.
Over the past year-plus, client engagements have garnered measurable results by employing a creative data-driven approach to PR. Working for traditional brands, politicians, private equity firms, media and advertising companies, tech startups, and celebrities, the goal is to increase traction and awareness for clients, while generating awareness, and amplifying their message.
“SociallyMined understands the entertainment industry and how to impart a targeted effective PR campaign,” stated Roney Hooks, CEO of Ronestone Entertainment. “Before I signed with Sony Music, I honed my skills with the legendary production team known as the Bomb Squad. As the pioneer production camp for Rap music, we created hit albums for major artists such as Ice Cube, Public Enemy, Slick Rick, The Beastie Boys and Bell Biv, DeVoe. Likewise, SociallyMined is a pioneer in the data-focused entertainment PR space; they know how to help industry talent and companies maximize the sentiment of consumers to drive results.”
SociallyMined launched in fall 2016 and has experienced continuous growth, recently adding entertainment-related clients in the movie industry, video on demand, streaming platforms, VR and content creation. The boutique agency’s mission to deliver cost-effective white-glove service with measurable results has helped SociallyMined to build a viral brand that has been expanding organically.
“The more conversations we’ve had with prospective clients, the more we realized that there is the same need on the West Coast that we originally saw on the East Coast. We are an agency that challenges the status quo and we offer a unique, data-driven approach,” explained Steve Zeitchik, SociallyMined President of Branding.
The opening of the Los Angeles office brings to four the number of locations where SociallyMined has an established presence. The goal is simple - have the West Coast office service the rapidly increasing roster of entertainment and media clients. In addition to the Los Angeles office and its Washington, DC area headquarters, the company has an office in New York City and Tel Aviv, Israel.
SociallyMined is a boutique data-driven digital marketing agency with a creative approach to reaching the market efficiently and effectively, providing quantifiable results and reports along the way to track progress. SociallyMined services incorporate cutting-edge technologies designed for Fortune 500 brands, utilizing big data and analytics to track relevant consumer sentiment and behavior, and influencing the sentiment to direct it towards a predetermined outcome. Their analytic solutions are integrated into their other services which focus on public relations and include influencer marketing, native advertising, mobile marketing with geofencing, interactive videos, and more, providing a customized strategic campaign for their clients generating high engagement with a relevant audience. In addition, they offer diverse traditional services which include web design, social media campaigns, and video production.
SociallyMined’s PR division offers the ability to target specific journalists and outlets (online and traditional) who have relevant interests and followers within a desired demographic and/or psychographic profile. This includes generating content, identifying the potential audience, pushing out the content to them, and engaging them in creating a community for a brand that can then be retargeted repeatedly as the brand grows – all while providing reports to track impact.
The SociallyMined team is comprised of industry leaders with experience dealing directly with brands, entertainment, political candidates, non-profits, individuals, and governments. SociallyMined ensures a message is being heard by those influencers and decision makers that can affect change and make an impact for brands, issue-advocacy, and individual campaigns.