With the rebirth of the company, the focus is on promoting engagement between clients and stylists. Our clients are everyday people. They want to connect with people who are just as authentic as they are, not some antiseptic ‘brand’.
Los Angeles, CA (PRWEB) February 13, 2014
UrbanDarling.com has undergone a structural and spiritual overhaul. Helmed by its new CEO, Brandon Esposito, the longtime wardrobe styling company has modernized its online presence and is expanding its geographic reach. The new Urban Darling aims to empower women through style.
“There is a war going on, and each of us is living on the battlefield,” stated Esposito. “You can see this conflict being waged on billboards on your way to work. You can see it in commercials when you watch TV, in movies and in media, in magazines and at shopping malls. This is not a war being fought with bombs or bullets, but with ideas, and the casualties of this war are nothing less than women’s confidence and sense of self.”
“In my work with survivors of intimate partner violence, I’ve seen the horrific toll that valuing women as objects can exact. At Urban Darling, we value each person for who she is, not for how closely she can conform to an unattainable concept of beauty,” he went on to say.
“It’s our Darlings that steal the show,” said Luisa Lucia, Urban Darling’s Chief Creative Officer and a stylist herself. “At Urban Darling, our tagline is ‘We Style Real People.’ We do this better than anyone else out there because our Darlings are real people. Wherever a client is when she comes to us, the odds are we have a Darling who has been there. These women combine their extraordinary stylistic gifts with a relatability that simply can’t be matched, and the end result is nothing short of transformational.”
Lucia emphasized the inclusivity of Urban Darling’s services. “Feeling lost or frustrated with one’s wardrobe is not something that happens at a set age or within a particular social or cultural group. We work with clients from all walks of life to find each client’s style identity. The increase in confidence and vitality we are able to achieve is both palpable and immensely gratifying. Every time I see a client walk away from a session ready to connect with the world around her, I am reminded why I chose to be a stylist.”
“Even if you’re not ready for the in-person experience, there’s a lot to love about the new platform,” added Esposito. “We feature two lookbooks every week that are styled by our Darlings; one look they style for themselves, while the other showcases how they’ve styled a client. Our Darlings also blog every day on topics ranging from workwear to haute couture, and every now and then we’ll peel away the fabric to touch on something deeper. We want every drop of content to appeal to our visitors and draw them into our community.”
When asked about his vision for Urban Darling, Esposito offered the following: “With the rebirth of the company, the focus is on promoting engagement between clients and stylists. Our clients are everyday people. They want to connect with people who are just as authentic as they are, not some antiseptic ‘brand’. At our heart, Urban Darling is a community; a space where everyone is welcome and where each person’s beauty is celebrated through style.”
Persons interested in learning more about Urban Darling’s styling services or wishing to explore the company’s message in further detail can visit http://www.UrbanDarling.com. Stylists interested in joining the Urban Darling community should explore the site for further information.
About Urban Darling
Urban Darling is a community of professional wardrobe stylists serving up in-home and virtual styling services at an accessible price. With its recent structural and spiritual overhaul, the company has expanded on its core offerings to become the real woman's one-stop style destination.