Urbini Announces U.S. Launch by Sending Materials Into Space

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New Baby Brand Releases World's Lightest Full-Featured Stroller and Two Versatile Travel Systems

The world's lightest full-featured stroller

The Urbini Hummingbird: the world's lightest full-featured stroller

Urbini gives parents top quality for an unbeatable value.

Somewhere overhead, there’s a satellite sporting new, lightweight aluminum that wasn’t designed by a jet propulsion laboratory, but inside the delivery room of a baby gear company.

Urbini, a new juvenile products brand, is a collection of versatile baby gear from award-winning design studios in Boston, Tokyo, Shanghai, Hong Kong and Amsterdam.

To create the world’s lightest full-featured stroller for the new brand, Urbini engineered a special aluminum that is stronger and half the thickness of traditional aluminum, and went on to supply it to the aerospace industry, where it's being used on a new satellite.

If Urbini is a newborn, it’s a newborn with highly-experienced parents. Its production facility has decades of experience bringing its design studios’ creations to life, and is the world’s largest baby gear manufacturer. Its custom-built endurance and safety testing facilities have on-site technicians running tests daily.

“Urbini is serious about style, and its contemporary line has fashionable options to help parents in motion,” said Greg Miller, Urbini's vice president of marketing. “A product like our Omni, whose reversible stroller seat converts to a bassinet, and comes with an infant car seat – all for $200 – gives parents top quality for an unbeatable value.”

Urbini’s line of baby gear includes:

The Urbini Hummingbird Stroller

At less than 7 pounds, the Urbini Hummingbird is the world’s lightest full-featured baby stroller, and folds instantly with one hand, making it easy to bring children everywhere. It’s both convenient – a lightweight stroller with a durable, reinforced aluminum frame that stands on its own when folded, a swivel arm bar for easy access, and a roomy storage basket – and comfortable, with its foam padded handle, multi-position reclining seat and five-point safety harness. Available now, the Urbini Hummingbird can be used for children weighing up to 50 pounds and comes in four colors (Lime, Raspberry, Peacock and Black), for $99.99.

The Urbini Touri Travel System

A delightfully compact travel system, the Urbini Touri makes it easy for parents on the move. Its inspired design features an umbrella-style fold and lightweight frame, making it convenient to bring wherever you need to go. The Urbini Touri offers children an incredibly comfortable experience, with comfort covers on its five-point harness, a multi-position reclining seat, front suspension wheels and a two-position leg rest. Parents will love the foam padded handles, extended tuck-away sun visor, swivel arm bar for easy access, roomy storage basket and removable cup holder. An exercise in adaptability, the Urbini Touri comes with the Urbini Petal Infant Car Seat, which children can use from 4 to 35 pounds. Available now, the Urbini Touri can be used for children up to 50 pounds and is available in five colors (Red, Black, Pink, Peacock and Lime), for $149.99.

The Urbini Omni Travel System

A comprehensive 3-in-1 travel system, the Urbini Omni is raising expectations for versatility and value because it includes the Urbini Petal Infant Car Seat (for children 4 to 35 pounds), and a reversible stroller seat that instantly converts to a cozy bassinet. The adaptable Omni’s multi-position reclining stroller seat can be positioned forward or parent-facing in both stroller and bassinet mode, and its two-position sun canopy has a peek-a-boo window to keep parents and children in sight. The roomy storage basket, adjustable foam handle, five-point harness, removable arm bar, and the Petal Infant Car Seat ensure all the comforts and conveniences on-the-go parents need. Available now, the Urbini Omni can be used for children up to 50 pounds and is available in six colors (Peacock, Red, Black, Pink, Viola and Lime), for $199.99.

The Urbini Petal Infant Car Seat

The Urbini Petal is a rear-facing infant car seat for children weighing 4 to 35 pounds and up to 32 inches. Designed for safety, the Petal has been rigorously crash and side-impact tested. Its energy-absorbing foam lining extends past the hip, to exceed industry standards, and its simple seatbelt lock off and level indicator makes for easy installation. Urbini’s thoughtful design features an easy release mechanism in the stay-in car seat base that turns the Petal into a super lightweight carrier, at less than 8 pounds. With its adjustable harness and preemie insert, the Urbini Petal is ready to use for babies weighing 4 to 35 pounds. Airplane ready, the Urbini Petal is included in both the Urbini Touri and Urbini Omni travel systems, and comes in matching stroller colors.

For images and editorial product samples for review, contact Adam Ritchie at (617) 819-4237 / media(at)urbinibaby(dot)com.

Urbini is a global juvenile products brand with design studios in Boston, Tokyo, Shanghai, Hong Kong and Amsterdam, which have created some of the world’s most popular baby gear. Owned by the world’s largest manufacturer of baby products, all Urbini gear is created and built in-house, and tested on-site. Urbini uses the latest techniques, materials and technology to create versatile and stylish products at an unbeatable value. For more information, visit urbinibaby.com and walmart.com/urbinibaby.

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