Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Urgent Care 2.0 Releases "The 10 Commandments Of Internet Marketing For Urgent Care" (Part 3 and 4)
  • USA - English


News provided by

Urgent Care 2.0

Apr 14, 2014, 15:30 ET

Share this article

Share toX

Share this article

Share toX

The 10 Commandments Of Internet Marketing For Urgent Care
The 10 Commandments Of Internet Marketing For Urgent Care

Oklahoma City, Oklahoma (PRWEB) April 14, 2014 -- 3rd Commandment of Internet Marketing for Urgent Care, “Thou Shalt Pay Tribute To Ads For The Blessing Of Website Traffic”! – SEM (Search Engine Marketing)

3rd Commandment - Thou Shalt Pay Tribute To Ads For The Blessing Of Website Traffic

Post this

The key is to understand that online ads are a vital part of a successful internet marketing strategy. That also means knowing how to manage it in proper proportion of the overall budget. Since on average only 14% of people trust ads its important to scale the plan accordingly. Some target markets have a higher success ratio than others. Urgent Care is above that 14% average due to the fact that when most people are looking for Urgent Care services, time is of the essence and the person searching won’t spend quite as much time researching. They want a fast and relevant solution and an ad may be what does the trick. SEM is more than just ads on a search page though. Here are a few ways ads reach a target audience on the internet:

1. Search Ads – This is the most common and referenced when the term SEM or PPC is mentioned. When results show on a search page ads can be placed in favorable positions on those pages. Tops sites for this are Google, Yahoo, and Bing, but they are also distributed now in email, content landing pages and other sites in those search engines’ extended networks. The ad will show up based on a number of possible factors such as: keyword, content topic, email content, visited sites and more.

2. Social Networking Sites – Sites like Facebook, Twitter and LinkedIn all have valuable data about their users. This data is gold to advertisers. It helps them pinpoint some startling specifics. This can be narrowed by everything on a users profile, friends, activities, posts and more.

3. Re-targeting and Niche Site Ads – SEM can get quite complex. With the ability to track endless amounts of data from internet users there are some creepy ways to put relevant ads in front of an audience. With re-targeting ads can be placed on network sites that have data about a persons visit to their website or network site. This is why an ad will be on a separate site for a site recently visited. They are putting up moving billboards that follow their target market. Another place to have banner ads is on sites that offer ad space directly. Some examples are local radio and news websites.

SEM is an area that can suck an urgent care marketing budget quick with little to zero results if not done correctly. After the budget is spent nothing remains. It is highly recommended to use a professional for SEM. It’s also wise to have other internet marketing strategies in place along side the SEM plan. Internet marketing success is not a silver bullet. It’s a correlation of all the possible avenues working together towards the big picture.

4th Commandment of Internet Marketing for Urgent Care, “Thou Shalt Be Socially Relevant To Thy Audience”! – Social Networking for Urgent Care Marketing

If a 20 + year old local business is asked, “What’s been your best form of advertising?”, 9 times out of 10 the answer is “word of mouth”. The impact of peer recommendations is a strong one and it won’t be changing any time soon. The only thing that has changed is how the recommendations are given.

Back in the 1800′s they were given by a direct person to person word of mouth. If someone felt compelled to give a glowing review it wouldn’t happen otherwise. Since communication and transportation weren’t as advanced as it is today it can be imagined that very few people would go out of their way to tell someone about a business experience they had. The same goes for the next development, regular mail. (slow and requires effort) It would come up in conversation or maybe have a letter written, but that’s about as viral as it got.

In the 1900′s technology made word of mouth easier to spread. The first main tool was the telephone. Instead of making an across town trip to tell something to someone all that was needed was to pick up the phone. This made word of mouth even faster. Towards the end of the 1900′s we had the internet and email. Email made it easy to give that recommendation to a list of people all at once being the most efficient way to give word of mouth recommendations. The only problem is that not too many people feel inclined to write a testimonial and email it to their contacts list without some form of prodding or incentive from the company wanting the good press.

Today Social Networking is the best way to spread word of mouth advertising. By being relevant on the key social networks of a target audience an Urgent Care clinic can gain interest from a potential patient and then have them see the current information and interactions with existing happy (or unhappy) patients. These Social Networking users can also see weather or not any of their friends have connected with that Urgent Care clinic. 90% of all people trust peer recommendations and the easiest recommendation is a passive one. Without even asking, a user can find valuable information from their network and base a buying decision on the actions, connections, reviews, etc they find. If there’s nothing relevant about that business found then the chances are that another Urgent Care clinic will be chosen.

5 other key reasons to be relevant on Social Networks:

  • Social Networking it the #1 activity in the world
  • The average user is on Social Networking sites for over 30 minutes at a time
  • The release of the Ford Explorer on Facebook generated more traffic than a Super Bowl ad
  • Social Networking is used heavily by all buyer age demographics
  • The average person ages 18 – 35 sees more ads on Social Networking sites than on TV

To read all of the articles in this series visit - http://www.urgentcare2point0.com/category/the-10-commandments-of-internet-marketing-for-urgent-care/.

To request a free Urgent Care Marketing consultation click here.

Rob Stone, Urgent Care 2.0, http://www.UrgentCare2Point0.com, +1 (855) 883-0096, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.