Urgent Care 2.0 Releases "The 10 Commandments Of Internet Marketing For Urgent Care" (Part 7 and 8)

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These are the top areas Urgent Care clinics struggle with when it comes to Internet Marketing. It can be a tricky task, but these 10 commandments will help.

The 10 Commandments Of Internet Marketing For Urgent Care

The 10 Commandments Of Internet Marketing For Urgent Care

Video is the most engaging form of content on the internet.

7th Commandment of Internet Marketing for Urgent Care, “Thou Shalt Not Use iPhones To Create Company Videos”! – Video Marketing

This commandment focuses on Video Marketing.

The number 2 search engine in the world is YouTube. The only search engine to beat YouTube is Google. That speaks volumes about the type of content people in general like to see. Video is the most captivating of all content types. Here are some facts to help support the recommendation that video marketing is a great option for Urgent Care.

1. Video content gets the most engagement on Social Media – When building brand and/or awareness of a product or service having a video about it on Facebook, Twitter and other social networking sites will be much more impactful than a paragraph or image. A good rule of thumb is to keep the video under 3 minutes though. The engagement numbers drop significantly for longer videos.

2. Brand connection is stronger with video engagement – When a potential client learns about a company and what they have to offer through a video they are more inclined to feel a connection to that company which can be a valuable way to create separation from the competition.

3. Videos impress an audience – Having company videos is one way to attract by excellence. When a company can wield technology in an inspiring way it creates an attraction. Having a video is also a sign of success. Company videos have the reputation a being expensive. If a company has the funds to pay for a company video the potential client feels as though the company is stable and secure. Just as an FYI, if the company video was recorded using an iPhone this point may not be valid and could actually backfire and make the potential client think the company is a joke that can’t afford a professional video. It’s best to hire a specialist for video marketing. Video is a major part of corporate identity and it needs to be done at the best quality.

4. Google search – Google will highlight several types of content on the first page of search results for a key phrase. One of those areas are videos from YouTube. (Google owns YouTube) If there’s a video that has been optimized for a phrase such as “The Flu” it has a chance to pull up on the first page of results. This is a great way of using Video Marketing to get additional traffic and exposure on the internet.

8th Commandment of Internet Marketing for Urgent Care, “Thou Shalt Not Use Abuse Thy Neighbors’ Inbox”! – Email Marketing

This commandment focuses on Email Marketing.

Email Marketing is a great way to build a prospect list, build brand loyalty, cross sell existing clients and more. Two tricks to this area of marketing are discipline and tact. The only way to get that email out is to write it! Many Urgent Care Clinics have a hard time keeping up with the daily tasks of running a clinic let alone write a email newsletter; Build that culture with the staff or choose to pay someone else to handle it. It’s a much needed area. The second item “tact” is just as important as getting the content out. The last thing anyone shooting for a successful email marketing campaign wants to have happen having a mass number of people getting the emails to hit the dreaded “unsubscribe” link. There’s a fine line between emails being helpful and informative to flat out annoying. It’s best to practice a “less is more” philosophy when creating email marketing campaigns.

When starting an email marketing campaign one of the biggest decisions is on the best tool to use. Here are 3 of the best in the business to choose from.

The Free Option – Mailchimp is the best no cost option out there. Now with that said, there are some trade offs for being so cheap. (co-branded emails, limited form signup options, etc) Mailchimp is a great place to start if you want to keep email marketing an in-house low budget option.

The Standard Pay Option – Constant Contact has been a household name for email marketing for several years now. It does have some better features considering it’s a paid service. There are some drawbacks. Some companies have complained of not being able to get past the spam box when using this tool. The results have varied from company to company so the best thing to do is give it a try if their tools looks like it has the features, ease of use and pricing to match the needs of the email marketing campaign.

The Advanced Pay Option – Aweber can do all of the things that constant contact can do, but with more options and flexibility. There are also some nice extras that are very effective. One of them is the ability to turn a blog into an automatic newsletter email. This is by far the most powerful of the 3 and the price is actually less than Constant Contact. The only drawback is it’s ease of use. It’s not overly complicated, but compared to the other 2 options Aweber does have a bigger learning curve. They do have great tutorial videos and tech support to help.

To read all of the blogs in this series, visit Urgent Care 2.0 - http://www.urgentcare2point0.com/blog/.

To sign up for a free Urgent Care Marketing consultation Click Here.

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Rob Stone
Urgent Care 2.0
+1 (855) 883-0096
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