Urgent Care 2.0 Releases "The 10 Commandments Of Internet Marketing For Urgent Care" (Part 9 and 10)
Oklahoma City, Oklahoma (PRWEB) April 28, 2014 -- 9th Commandment of Internet Marketing for Urgent Care, “Thou Shalt Keep Thy Website Content Updated”! – Blogging
This commandment focuses on Blogging.
By now blogging is a common term but what is a blog and how is it impactful for helping a website get found on Google? A blog is just a simple way to update a website with relevant information about that company or the industry they are in. It’s best to think of it as a special news channel just for that company or cause. Here are a few ways a blog helps with SEO, building audience and converting website visitors.
1. Prove Thyself To Google – Google looks at many metrics to prove weather or not a website is relevant. one of the biggest indicators is by how often the website is updated. If a 5 year old website has not been updated with new content since it was built 5 years ago Google figures that there’s not much relevant information on the site. The best way to fix this issue is to have a blog built into the website and add new articles on a consistent basis. Every new blog article is a change that gets Google’s attention. If done correctly it will also add a new page or “node”. The more indexed pages with relevant content the better for Google ranking.
2. You Have Not Because You Blog Not – To be found for a particular key word on Google there has to be matching content on the website in question. Blogging gives a website endless opportunities to be found for a key phrase or word. Just blog about the things that the website needs to be found for. Put it in the title and content.
3. Others Shall Testify Of Thy Goodness – By having regular blog content available and sharing it on Social Media others will read the article and share it on their own social profiles as well. The best form of advertising is word of mouth and social networking takes it to an untouchable level. Keep putting out good content and over time it will be shared all over the internet through social networking. This creates back links and brand awareness.
10th Commandment of Internet Marketing for Urgent Care, “Thou Shalt Testify Of Thyself To The Masses”! – Press Releases
This commandment focuses on Press Releases.
Get the word out! Press releases are all about getting information out to the masses. They have come along way over the years. They started out with someone going around town by horseback shouting out the latest gossip of the town to the kid on the street corner shouting “Read all about it” while selling local newspapers. Today the most efficient way to get the word out is using the internet. One of the best tools is a press release by A digital press release. Here are a few ways a press release can help promote an Urgent Care Clinic.
1. Target Locally – A digital press release gives the ability to target key cities and/or regions to distribute the press release to. This is a great way for content to end up on a local news station’s website. Many of the locals who keep up with a local station will now have a chance to read the press release.
2. Target Industry Specific News Channels – A digital press release gives the ability in some of their packages to target authors and journalists of a particular industry. This insures that the readers are already prepped on the type of content they will be reading. This helps in making sure a relevant audience is reached.
3. Distribution Creates Back Links – By having a tool submit a press release to such a large audience mass back links will happen. Almost all of the news sites that pick up the article will keep the back links in it. One of the key factors Google looks for when ranking a website is back links so this will help out greatly.
Here are some ideas on topics to write a press release about for urgent care:
-New Locations Opening
-Community Events
-Service Specials
-Seasonal Health Awareness (Flu, Allergies, Etc)
To read all of the articles on this series visit the website - http://www.urgentcare2point0.com/blog/
For a free Urgent Care Marketing consultation - Click Here.
Rob Stone, Urgent Care 2.0, http://www.UrgentCare2Point0.com, +1 (855) 883-0096, [email protected]
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