Key Vendors: 1. Hershey’s Co. 2. Mars Inc. 3. Mondelez International 4. Nestle SA
Dallas, Texas (PRWEB) July 25, 2014
One evolving trend in the market is the increase in snacking occasions. With an estimated 31 million Americans skipping breakfast regularly, the opportunity for snacking, especially between meals, has become more common. Confectionery remains a tasty and convenient way to satisfy hunger throughout the day. This has resulted in the introduction of different types of chocolate with bite-sized portions. This also allows for increased portion control for health-conscious consumers.
According to the report, the growth in the Confectionery market in the US is driven by increased desire for indulgence, wherein many consumers consider confectionery as treats and rewards.
The Confectionery market in the US can be divided into three segments: Chocolate, Sugar Confectionery, and Gum. The Chocolate segment was the largest segment in 2013, accounting for more than 50 percent of the market.
The Confectionery Market in the US 2014-2018 has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the Confectionery market landscape in the US and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The report recognizes the following companies as the key players in the Confectionery market in the US: Hershey's Co., Mars Inc., Mondelēz International Inc., and Nestlé SA.
Other Prominent Vendors in the market are: Amano Artisan Chocolate American Licorice, Atkinson Candy, Boyer Brothers, Dr August, Ferrara Candy, Group Bimbo, Hammond's Candies, Idaho Candy , Jelly Belly, Kegg's Candies, Kraft Foods, Lotte, PepsiCo, Reed's, Russell Stover Candies, Taza Chocolate, Warrell and Yildiz Holding.
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Key Market Driver
- Increasing Desire for Indulgence
Key Market Challenge
- Rising Sugar Costs
Key Market Trend
- Point of Sale Promotions
Further, the report states that one major challenge faced by the market is the increasing sugar cost. Sugar is a prominent confectionery raw material; hence, the increasing cost of sugar will increase the price of confectionery, thus deterring widespread sales.
Key Questions Answered in this Report
- What will the market size be in 2018 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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