Denim jeans have become a necessity and wardrobe staple as it offers comfort and a longer life span compared to other types of apparel.
Dallas, TX (PRWEB) July 27, 2014
The US is the one of largest markets worldwide for denim jeans in terms of both production and consumption. The top selling brands like Levi’s, Lee, and Wrangler are US based which works as a catalyst in driving the US denim jeans demand in the international markets. The US jeans market is driven by growing premium denim market, booming children’s denim industry, increasing GDP and growing population. The market is anticipated to grow further in the coming years as jeans manufacturers are responding to consumer preferences by offering stylish jeans at all price points and at retail outlets ranging from mass merchants to specialty stores.
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The women’s denim jeans in the US is poised to achieve new heights as a variety of new options like waxed and coated denim and new interpretations of indigo have emerged which are expected to drive the market further. The study reveals that that most of the sales in women’s jeans have been driven by lower priced jeans, while almost all the growth in men’s jeans came from jeans category priced between US$25-US$45. The study also brings out a fact that fit is the most pivotal factor to denim jeans purchasing decision, followed by comfort, look, price and quality.
The research report, “US Denim Jeans Market: 2014 Edition” provides an in-depth research and rational analysis of segments of US denim jeans market including women’s, men’s and children’s denim market. Essentially, the report studies the US apparel market along with its denim jeans segment, export and import scenarios, jeans demand analysis by pricing brackets and its sales by distribution channels to present a clear picture of the market. The report also incorporates recent industry developments, factors driving growth of the industry coupled with recent trends and challenges hindering market growth.
With a view of providing a balanced insight of the US denim jeans market to clients, this report also includes the detailed profiles of key industry players with their key financials and strategies for growth. By deploying SPSS Inc.’s data integration and analysis capabilities, future growth prediction for the period spanning 2014-2017 to determine the future direction of the industry has also been analyzed in the report.
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