Dalla, Texas (PRWEB) August 08, 2014
Premium ice cream tends to have a lower amount of aeration and higher fat content than regular ice cream. It has slowly started to become the most popular product among consumers, according to a recent survey of US ice cream manufacturers. In a survey held in 2012, about 79.3 percent of the population favored premium ice cream, while 10 percent favored novelties. Consumers are also increasingly drawn toward premium and luxurious ice cream brands that contain ingredients such as pistachios and almonds.
According to the report, the growth in the Ice Cream market in the US is majorly driven by the high consumption of ice cream products in the US when compared to the rest of the world. This has increased the market's growth in terms of both revenue and volume. Rising disposable income is one of the major reasons for the high consumption of ice cream in the country.
The Ice Cream market in the US comprises the Take Home, Impulse, and Artisanal ice cream segments. In 2013, the market was mainly driven by the Take Home segment, which accounted for a market share of 63.68 percent. The market is being driven by rising disposable incomes, introduction of new flavors, increasing impulse purchasing, and huge demand for ice cream products among consumers. However, the market is expected to witness decelerating growth during the forecast period because of the mature nature of the market.
Ice Cream Market in the US 2014-2018 has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the Ice Cream market in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Market Driver
Key Market Challenge
Key Market Trend
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The report recognizes the following companies as the key players in the Ice Cream Market in the US: Blue Bell Creameries, Nestlé SA, Unilever plc, Well Enterprises Inc., Amy's Ice Creams, Bliss Unlimited LLC, Klondik, Kroger Co., Lucerne Foods, Mikawaya, Oregon Ice Cream, So Delicious Dairy Free, Talenti, Three Twins Ice Cream, Tillamook, Weight WatchersInternationa.
Further, the report states that the growth of the Ice Cream market in the US is curtailed by some serious challenges, a major one being the increased competition from frozen yogurt brands.
Key Questions Answered in this Report
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