US Indoor LBS, Location-based Search and Advertising Market 2018 Analyzed at Sandlerresearch.org

Indoor LBS Market in the US 2014-2018 and Location-based Search and Advertising Market in the US 2014-2018 are new research reports added to Sandlerresearch.org store.

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Dallas, Texas (PRWEB) June 13, 2014

Indoor LBS is used to track the location of an object or people within a building or a specific location such as a university campus. The indoor LBS is confined to a very limited geography; hence, it uses only wireless networks such as WiFi and WLAN that covers a small area. In addition, indoor LBS requires a high accuracy on the position of the object or device. Due to this, the indoor LBS uses positioning technologies based on WiFi, WLAN, UWB, Bluetooth, A-GPS, MEMS, and other hybrid technologies. Indoor LBS is mainly used in universities, hospitals, stadiums, shopping malls, government offices, airports, museums, convention centers, hotels, resorts, and parking areas.

The differentiating factor between the outdoor LBS and the indoor LBS is the use of GPS signals to locate the desired object or people. The GPS signals inside a building are low. In addition, the accuracy of localization in GPS positioning technology varies from 50-100 meters. As most of the users spend more than 80 percent of their time indoors; the requirement for tracking or discovering an object or people with high localization accuracy is required. Hence, the indoor LBS use LAN-based spatial technology for positioning of objects or people.

Covered in this Report
The Indoor LBS market in the US can be divided into two segments by application and vertical.

The Indoor LBS Market in the US 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the US; it also covers the Location-based Search and Advertising market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors

  •     Apple, Inc.
  •     Google, Inc.
  •     HERE
  •     Micello, Inc.
  •     Shopkick, Inc.

Other Prominent Vendors

  •     aisle411, Inc.
  •     Broadcom Corp-Cl A
  •     Cisco Systems, Inc.
  •     CommScope Holding Company, Inc.
  •     Ericsson Inc.
  •     FastMall.com
  •     Follow Me Api
  •     GloPos
  •     IndoorAtlas Ltd
  •     Meijer Find It App (Meijer, Inc.)
  •     Meridian Apps, Inc.
  •     Microsoft Corp.
  •     Navizon, Inc.
  •     NearbyNow, Inc.
  •     NextNav, LLC
  •     Pole Star
  •     Qualcomm Atheros, Inc.
  •     Sensewhere Ltd
  •     Skyhook Wireless, Inc.
  •     Sonic Notify, Inc.
  •     SonicNotify Inc.
  •     Spirent Communications PLC
  •     STMicroelectronics, Inc.
  •     Teldio Corp.
  •     WirelessWERX

Purchase Report @ http://www.sandlerresearch.org/purchase?rname=17854.

Key Market Driver

  •     Increasing Use of LBS Indoors by Consumers.

Key Market Challenge

  •     Determine Location in Indoor Environments.

Key Market Trend

  •     Increasing Availability of Indoor Venues Maps.

Location-based search and advertising refers to the usage of location, determined by a user’s mobile device, to search for and promote products and services near to the user. Many advertisers use location-based search and advertising services to reach out to potential customers who are close by. In addition, customers use location-based search and advertising to find out which food, beverage, shopping, and leisure services are situated in their immediate vicinity. Location-based search and advertising also helps advertisers to contact potential customers regarding their latest sales, offers, deals, and coupons.

Covered in this Report
The Location-based Search and Advertising market in the US can be divided into three segments based on application into Search, Display, and Messaging. The market can also be divided into two segments based on the type of advertising into Push Advertising and Pull Advertising.

The Location-based Search and Advertising Market in the US 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the covers the Location-based Search and Advertising market in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors

  •     Foursquare Labs Inc.
  •     Google Inc.
  •     Groupon Inc.
  •     xAD Inc.

Other Prominent Vendors

  •     Appello Systems
  •     AT&T Mobility
  •     BLIP Systems A/S
  •     CityGrid Media, LLC
  •     Foursquare Labs Inc.
  •     HERE (Nokia Corp.)
  •     JiWire Inc.
  •     Lemon Inc.
  •     Placecast (1020 Inc.)
  •     PlaceIQ Inc.
  •     Poynt Corp.
  •     Proximus Mobility LLC
  •     Scanbuy Inc.
  •     SCVNGR Inc.
  •     Shopkick Inc.
  •     TeleCommunication Systems Inc.
  •     Telemap Ltd.
  •     TeleNav Inc.
  •     TomTom Inc.
  •     Verve Wireless Inc.
  •     Waze (Google Inc.)
  •     xAD Inc.
  •     Xtify Inc.

Purchase Report @ http://www.sandlerresearch.org/purchase?rname=17855.

Key Market Driver

  •     Increasing Adoption of Location-enabled Smartphones and Tablets.

Key Market Challenge

  •     Increasing Concerns about Privacy.

Key Market Trend

  •     Increasing Adoption of Location-based Advertising by SMEs.

About US:
Sandlerresearch.org (http://www.sandlerresearch.org/) is an online market research store for research reports on multiple industries. These reports provide market analysis, trends and opportunities and forecast about industries that helps to make a right decision for the business.


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